Collection: Agricultural Communications Documentation Center (ACDC) / Subject Term: advertising / Journal Title: Agribusiness

1. A double-hurdle approach to advertising: the case of cheese

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Blisard, N. (author) and Blaylock, J.R. (author)
Format:: Journal article
Publication Date:: 1992
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14791
Journal Title:: Agribusiness
Journal Title Details:: 8(2) : 109-120

2. Measuring exposure to advertising: a look at gross rating points

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kinnucan, H.W. (author) and Chang, H.S. (author)
Format:: Journal article
Publication Date:: 1992
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14792
Journal Title:: Agribusiness
Journal Title Details:: 8(5) : 413-423

3. Optimal investment in generic advertising and research: the case of the Canadian supply-managed egg market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Goddard, E.W. (author) and Chye, K.M. (author)
Format:: Journal article
Publication Date:: 1994
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14793
Journal Title:: Agribusiness
Journal Title Details:: 10(2) : 145-166

4. Commodity supply response to a producer-financed advertising program: the California avacado industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carman, H.F. (author) and Green, R.D. (author)
Format:: Journal article
Publication Date:: 1993
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14794
Journal Title:: Agribusiness
Journal Title Details:: 9(6) : 605-621

5. A comparative analysis of export promotion programs for U.S. wheat and red meats

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Halliburton, K. (author) and Henneberry, S.R. (author)
Format:: Journal article
Publication Date:: 1995
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14797
Journal Title:: Agribusiness
Journal Title Details:: 11(3) : 207-221

6. Lag structures in commodity advertising research

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lee, J.Y. (author) and Brown, M.G. (author)
Format:: Journal article
Publication Date:: 1992
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14799
Journal Title:: Agribusiness
Journal Title Details:: 8(2) : 143-154

7. Perceptual dimensions that influence consumers' choices of milk type for beverage use

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Miles, H. (author), Schwager, S.J. (author), and Lenz, J.E. (author)
Format:: Journal article
Publication Date:: 1995
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14800
Journal Title:: Agribusiness
Journal Title Details:: 11(3) : 263-272

8. Newspaper advertisement characteristics and consumer preferences for apples: a MIMIC model approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, Timothy J. (author) and Patterson, Paul M. (author)
Format:: Journal article
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16677
Journal Title:: Agribusiness
Journal Title Details:: 16(2) : 159-177

9. Value of advertising by food manufacturers as investment in intangible capital

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wu, Qinrong (author) and Bjornson, Bruce (author)
Format:: Journal article
Publication Date:: 1996-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16682
Journal Title:: Agribusiness
Journal Title Details:: 12 : 147-156

10. An economic analysis of generic egg advertising in California, 1985-1995

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, H.M. (author), Schmit, T.M. (author), and Reberte, J.C. (author)
Format:: Journal article
Publication Date:: 1997
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21727
Journal Title:: Agribusiness
Journal Title Details:: 13(4) : 365-373

11. Determinants of temporal variations in generic advertising effectiveness

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Chung, Chanjin (author)
Format:: Journal article
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22413
Journal Title:: Agribusiness
Journal Title Details:: 16(2) : 197-214

12. A discrete/continuous model of fruit promotion, advertising and response segmentation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, Timothy J. (author)
Format:: Journal article
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22414
Journal Title:: Agribusiness
Journal Title Details:: 16(2) : 179-196

13. Bovine spongiform encephalopathy and generic promotion of beef: an analysis for "Quality From Bavaria"

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thompson, Stanley R. (author), Hermann, Roland (author), and Krischik-Bautz, Stephanie (author)
Format:: Journal article
Publication Date:: 2002
Published:: Bavaria
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22419
Journal Title:: Agribusiness
Journal Title Details:: 18(3) : 369-385

14. Minimum effective scale in export promotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, Timothy J. (author) and Patterson, Paul M. (author)
Format:: Journal article
Publication Date:: 2002
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22423
Journal Title:: Agribusiness
Journal Title Details:: 18(4) : 523-541

15. Evaluating the effect of generic advertising and food health information within a meat demand system

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Liu, Donald J. (author) and Boetel, Brenda L. (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22431
Journal Title:: Agribusiness
Journal Title Details:: 19(3) : 345-354

16. Free-rider effects of generic advertising: the case of salmon

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kinnucan, H. W. (author) and Myrland, Oystein (author)
Format:: Journal article
Publication Date:: 2003
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22432
Journal Title:: Agribusiness
Journal Title Details:: 19(3) : 315-324

17. Distributional effects of generic dairy advertising throughout the marketing channel

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Schmit, Todd M. (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22433
Journal Title:: Agribusiness
Journal Title Details:: 19(3) : 289-300

18. Advertising's effect on the market demand elasticity: a note

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kinnucan, H. W. (author) and Zheng, Y. (author)
Format:: Journal article
Publication Date:: 2004
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22436
Journal Title:: Agribusiness
Journal Title Details:: 20(2) : 181-188

19. Commodity advertising : theoretical issues relating to generic and brand promotions

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chang, Julio (author), Thompson, Stan (author), Ward, Ronald W. (author), and Ward, Chang: Food and Resource Economics Department, University of Florida; Thompson: Associate Professor, Agricultural Economics Department, Michigan State University
Format:: Journal article
Publication Date:: 1985
Published:: USA: New York : John Wiley & Sons
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06178
Journal Title:: Agribusiness
Journal Title Details:: 1 (4) : 269-276

20. Effectiveness of generic milk advertising : a ten region study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McDonald, William F. (author), Ward, Ronald W. (author), and Ward: Professor, Food and Resource Economics Department, University of Florida; McDonald: Senior Vice President, Marketing and Economic Research, United Dairy Industry Association, Rosemont, IL
Format:: Journal article
Publication Date:: 1986
Published:: USA: New York : John Wiley & Sons
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06180
Journal Title:: Agribusiness
Journal Title Details:: 2 (1) : 77-89

Bibleaves

1. A double-hurdle approach to advertising: the case of cheese

2. Measuring exposure to advertising: a look at gross rating points

3. Optimal investment in generic advertising and research: the case of the Canadian supply-managed egg market

4. Commodity supply response to a producer-financed advertising program: the California avacado industry

5. A comparative analysis of export promotion programs for U.S. wheat and red meats

6. Lag structures in commodity advertising research

7. Perceptual dimensions that influence consumers' choices of milk type for beverage use

8. Newspaper advertisement characteristics and consumer preferences for apples: a MIMIC model approach

9. Value of advertising by food manufacturers as investment in intangible capital

10. An economic analysis of generic egg advertising in California, 1985-1995

11. Determinants of temporal variations in generic advertising effectiveness

12. A discrete/continuous model of fruit promotion, advertising and response segmentation

13. Bovine spongiform encephalopathy and generic promotion of beef: an analysis for "Quality From Bavaria"

14. Minimum effective scale in export promotion

15. Evaluating the effect of generic advertising and food health information within a meat demand system

16. Free-rider effects of generic advertising: the case of salmon

17. Distributional effects of generic dairy advertising throughout the marketing channel

18. Advertising's effect on the market demand elasticity: a note

19. Commodity advertising : theoretical issues relating to generic and brand promotions

20. Effectiveness of generic milk advertising : a ten region study

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