- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kaiser, Harry M. (author) and Schmit, Todd M. (author)
- Format:
- Journal article
- Publication Date:
- 2003
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22433
- Journal Title:
- Agribusiness
- Journal Title Details:
- 19(3) : 289-300
- Subject Term:
- advertising, commodity promotion, dairy, economics of information, farmers, food industries, value of information, cheese, marketing communication, and milk
