Advertising's effect on the market demand elasticity: a note

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, H. W. (author) and Zheng, Y. (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22436
    Journal Title:
    Agribusiness
    Journal Title Details:
    20(2) : 181-188
    Subject Term:
    advertising, economics of information, marketing, value of information, and marketing communication

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