Value of advertising by food manufacturers as investment in intangible capital

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wu, Qinrong (author) and Bjornson, Bruce (author)
    Format:
    Journal article
    Publication Date:
    1996-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16682
    Journal Title:
    Agribusiness
    Journal Title Details:
    12 : 147-156
    Subject Term:
    advertising, economics of information, food, food industries, and value of information

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