Gaiani, Silvia (author) and Dipartimento di Economia e Ingegneria Agrarie, Universita di Bologna.
Format:
Report
Publication Date:
2008
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28332
Notes:
DEIAgra Working Paper 08-002. 17 pages., Examines whether the use of e-Choupal for information dissemination and service delivery leads to improvements in farmers' quality of decisions. E-Choupal is the largest information technology-based intervention created in rural India by a corporate entity, the Indian Tobacco Company.
Author emphasized the opportunity for agricultural industry players to expose potential buyers to emotions "in a space where, oftentimes, products are perceived similarly." Author presented ways to build emotion into the customer experience.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30185
Notes:
Via AgWired online. 1 page., Summarizes remarks by Curt Blades, director of sales and marketing, Successful Farming. The report includes a link to an interview with the speaker.
Bisp, Soren (author), Grunert, Klaus (author), Harmsen, Hanne (author), Larsen, Hanne Hartvig (author), and Sorensen, Elin (author)
Format:
Book chapter
Publication Date:
1997
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20436
Notes:
Pages 3-30 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.
