E-commerce and farmers' decision-making: a case study from Uttar Pradesh (India)

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gaiani, Silvia (author) and Dipartimento di Economia e Ingegneria Agrarie, Universita di Bologna.
    Format:
    Report
    Publication Date:
    2008
    URL:
    http://ageconsearch.umn.edu
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28332
    Subject Term:
    agribusiness, case studies, decision making, farmers, India, information services, information sources, Internet, market information, media effectiveness, online services, participation, weather reports, web sites, information technology, e-commerce, marketing communication, agri-marketing, and kiosks
    Notes:
    DEIAgra Working Paper 08-002. 17 pages., Examines whether the use of e-Choupal for information dissemination and service delivery leads to improvements in farmers' quality of decisions. E-Choupal is the largest information technology-based intervention created in rural India by a corporate entity, the Indian Tobacco Company.

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