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E-commerce and farmers' decision-making: a case study from Uttar Pradesh (India)

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gaiani, Silvia (main author), Dipartimento di Economia e Ingegneria Agrarie, Universita di Bologna.
Format:
Report
Publication Date:
2008
URL:
http://ageconsearch.umn.edu
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169
Subject Term:
agribusiness, case studies, decision making, farmers, India, information services, information sources, Internet, market information, media effectiveness, online services, participation, weather reports, web sites, information technology, e-commerce, marketing communication, agri-marketing, kiosks
Notes:
DEIAgra Working Paper 08-002. 17 pages., Examines whether the use of e-Choupal for information dissemination and service delivery leads to improvements in farmers' quality of decisions. E-Choupal is the largest information technology-based intervention created in rural India by a corporate entity, the Indian Tobacco Company.