- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Article
- Publication Date:
- 1923-09-29
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24857
- Subject Term:
- advertising, advertising agencies, Agricultural Publishers Association (APA), buyer behavior, buying behavior, decision making, farm journals, farmers, market analysis, media effectiveness, media selection, roles, marketing communication, agri-marketing, and American Association of Advertising Agencies
- Notes:
- Special Bulletin No. 33. Reprinted by permission from Judicial Advertising. 3 pages., Emphasizes the buying power of farmers and farm families.
