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M&As [mergers and acquisitions] add complexity when marketing to farmers

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Martin, Diane (main author)
Format:
Commentary
Publication Date:
2016-11-03
URL:
http://www.marketingtofarmers.com/mas-add-complexity-marketing-farmers/
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
agribusiness, decision making, ethical issues, farmers, information issues, information needs, marketing communication, concentration, agri-marketing, trust, transparency, consolidation, acquisition, merger
Notes:
"Marketing to Farmers" blog from Rhea+Kaiser, Naperville, Illinois. 3 pages.