M&As [mergers and acquisitions] add complexity when marketing to farmers

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martin, Diane (author)
    Format:
    Commentary
    Publication Date:
    2016-11-03
    URL:
    http://www.marketingtofarmers.com/mas-add-complexity-marketing-farmers/
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07885
    Subject Term:
    agribusiness, decision making, ethical issues, farmers, information issues, information needs, marketing communication, concentration, agri-marketing, trust, transparency, consolidation, acquisition, and merger
    Notes:
    "Marketing to Farmers" blog from Rhea+Kaiser, Naperville, Illinois. 3 pages.

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