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New areas in agricultural and food marketing

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bisp, Soren (main author), Grunert, Klaus (author), Harmsen, Hanne (author), Larsen, Hanne Hartvig (author), Sorensen, Elin (author)
Format:
Book chapter
Publication Date:
1997
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
beef, consumer attitudes, consumers, decision making, food, marketing, perceptions, retail, agri-marketing
Notes:
Pages 3-30 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.