New areas in agricultural and food marketing

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Bisp, Soren (main author), Grunert, Klaus (author), Harmsen, Hanne (author), Larsen, Hanne Hartvig (author), Sorensen, Elin (author)

Format:

Book chapter

Publication Date:

1997

Published:

International

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois

Subject Term:

beef, consumer attitudes, consumers, decision making, food, marketing, perceptions, retail, agri-marketing

Notes:

Pages 3-30 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.