New areas in agricultural and food marketing

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bisp, Soren (author), Grunert, Klaus (author), Harmsen, Hanne (author), Larsen, Hanne Hartvig (author), and Sorensen, Elin (author)
    Format:
    Book chapter
    Publication Date:
    1997
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20436
    Subject Term:
    beef, consumer attitudes, consumers, decision making, food, marketing, perceptions, retail, and agri-marketing
    Notes:
    Pages 3-30 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.

    Tools