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    6. "Healthy" discussions about risk: the Corn Refiners Association's strategic negotiation of authority in the debate over high fructose corn syrup

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    8. "High Plains Journal" and "The Waterways Journal" unite under common ownership

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    10. "It's not easy being green": the greenwashing of environmental discourse in advertising

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    11. "Just once" is all it took : campaign scores with simplicity and "in-your-head" approach

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    14. "On her side": female images in Italian cinema and the popular press, 1945-1955

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    19. "Refrigerator journalism" USA

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    21. "Shroom ads" compelled speech

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    22. "The more they listen, the more they buy": radio and the modernizing of rural America, 1930-1939

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    23. "The stuff you need out here": a semiotic case study analysis of an agricultural company's advertisements

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    26. "You just need to give them the food. You mess them up by giving all kinds of messages"

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    27. 'Kid tested, mother approved': the relationship between advertising expenditures and 'most-loved' brands

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    28. 'The stuff you need out here': a semiotic analysis of agricultural magazine advertisements

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    45. 20. Research and research techniques

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    48. 2003 North American ag communications agencies

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