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"The more they listen, the more they buy": radio and the modernizing of rural America, 1930-1939

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Craig, Steve (main author)
Format:
Journal article
Publication Date:
2006
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151
Subject Term:
advertising, broadcasting, buyer behavior, buying behavior, consumption, development communication, farm families, history, listenership, radio, radio programs, rural development, rural people
Notes:
Emphasizes the impact of entertainment programming and advertising on the buying behavior of rural listeners.