- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Craig, Steve (author)
- Format:
- Journal article
- Publication Date:
- 2006
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24378
- Journal Title:
- Agricultural History
- Journal Title Details:
- 80(1) : 1-16
- Subject Term:
- advertising, broadcasting, buyer behavior, buying behavior, consumption, development communication, farm families, history, listenership, radio, radio programs, rural development, and rural people
- Notes:
- Emphasizes the impact of entertainment programming and advertising on the buying behavior of rural listeners.
