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"Happy cows" commercials come under fire

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pierce, Megan (main author)
Format:
Journal article
Publication Date:
2009-10-21
URL:
http://www.drovers.com/news_editorial.asp?pgID=675&ed_id=6310&component_id=805
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183; 174
Subject Term:
accuracy, advertising, appeals (message), commodity promotion, dairy, ethical issues, farming methods, image, message content, public relations, bias, milk, credibility (source)
Notes:
Via online. 1 page.