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    Start Over Publication Year 2011 Subject Term marketing communication

    1. ARC (Agricultural Relations Council) relevant in demanding communications environment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thornton, Mace (author / President, ARC)
    Format:
    Editorial
    Publication Date:
    2011
    Published:
    USA: Agricultural Relations Council, New Prague, Minnesota.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36947
    Journal Title:
    ARCLight
    Journal Title Details:
    2(2) : 1

    6. An annual achievement: a behind-the-scenes look at award-winning projects from the CCA communications contest

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fogarty, Margaret (author)
    Format:
    Journal article
    Publication Date:
    2011-11
    Published:
    USA: Cooperative Communicators Association, Bellefonte, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37197
    Journal Title:
    Communique
    Journal Title Details:
    : 6-8
    Notes:
    3 pages.

    14. Changes make for opportunity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2011-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36464
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(4) : 50, 52, 54, 56
    Notes:
    Features the career and contributions of the 2011 National Agri-Marketing Association Agri-Marketer of the Year.

    15. Channeling shoppers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McKay, Isobelle (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    Australia: Curtin University
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37121
    Journal Title:
    Cite
    Journal Title Details:
    18: 20-21

    16. Consumer data analysis and its managerial application for the grocery industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yeh, Robert S. (author), Plante, Robert D. (author), and Agrawal, Deepak (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11601
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    17 : 96-113
    Notes:
    19 pages., Online via UI e-subscription, Authors collected consumer data to understand the heterogeneity of consumer behavior and store competition in grocery shopping. Marketing research techniques were used to analyze consumers' decision processes and their preference models.

    17. Developing viable farmers markets in rural communities: an investigation of vendor performance using objective and subjective valuations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schmit, T.M. (author) and Gomez, M.I. (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11447
    Journal Title:
    Food Policy
    Journal Title Details:
    36 : 119-127
    Notes:
    9 pages., Online via UI electronic subscription., Researchers used unique data collected from consumers, vendors, and markets in a rural region of New York State to develop an empirical model of subjective and objective measures of vendor performance to identify important factors for improved market sustainability. Results suggested four inter-related planning recommendations when considering market and public policyinterventions.

    21. Food commercials and kids: characterizing advertising content of children's online television programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Penn, Jerrod (author), Staley, Daniel (author), Smith, Chaquenta (author), and Saghaian, Sayed (author)
    Format:
    Poster
    Publication Date:
    2011-07
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00231
    Notes:
    Poster prepared for presentation at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 2 pages.

    24. Get your customers talking

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Foltz, John (author), Alexander, Corinne (author), Fulton, Joan (author), Kapetanovic, Kristyn (author), and Xu, Pei (author)
    Format:
    Journal article
    Publication Date:
    2011-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36460
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(4) : 23

    27. Key success factors in health-related food marketing: a case study approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Verbeke, Wim (author), Bech-Larsen, Tino (author), Perez-Cueto, Federico J.A. (author), Aschemann-Witzel, Jessica (author), and Niedzwiedzka, Barbara (author)
    Format:
    Paper
    Publication Date:
    2011-08
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00073
    Notes:
    Paper prepared for presentation at the European Association of Agricultural Economists 2011 Congress, Zurich, Switzerland, August 30-September 2, 2011. Via AgEcon Search. 10 pages.

    29. Linguistic false friends and expected food markets: what can make consumers not choose your product?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fauquet-Alekhine, Philippe (author) and Fauquet-Alekhine-Pavlovskaia, Elene (author)
    Format:
    Paper
    Publication Date:
    2011-08
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00072
    Notes:
    Paper prepared for presentation at the European Association of Agricultural Economists 2011 Congress, Zurich, Switzerland, August 30-September 2, 2011. Via AgEcon Search. 12 pages.

    30. Marketing promotion of Texas agricultural products: the rural dimension of the GO TEXAN program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Malaga, Jaime E. (author), Xu, Bin (author), and Martinez-Mejia, Pablo (author)
    Format:
    Journal article
    Publication Date:
    2011-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00236
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    43(03) : 433-442

    32. Marketing to the rural lifestyler: updates from marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nelson, Barry (author), Fritts, Dwight (author), Nealey, Matt (author), Beadle, Donna (author), and Rakestraw, Dain (author)
    Format:
    Journal article
    Publication Date:
    2011-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36107
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(2) : 22-25

    34. Mobile is top of mind

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steever, Sara (author) and Paulsen Marketing, Sioux Falls, South Dakota.
    Format:
    Report
    Publication Date:
    2011-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37124
    Notes:
    3 pages., "Agri-marketing's major trends for 2011."

    35. Organic food: what we know (and do not know) about consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pearson, David (author), Henryks, Joanna (author), and Jones, Hannah (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37270
    Journal Title:
    Renewable Agriculture and Food Systems
    Journal Title Details:
    26 : 171-177

    36. Profiling alternative food system supporters: the personal and social basis of local and organic food support

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sharp, Jeff S. (author) and Bean, Molly (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37267
    Journal Title:
    Renewable Agriculture and Food Systems
    Journal Title Details:
    26 : 243-254

    37. RT#FF@DM wot u talkin bout? Social media in agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McKillop, Bob (author) and Australian Institute of Agricultural Science and Technology, Curtin, ACT.
    Format:
    Article
    Publication Date:
    2011-06-23
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36920
    Notes:
    Posted at http://www.aiast.com.au/index.php?menu=about_us&amp;action=state_committee_news, 3 pages., Report of a seminar that included principles and case examples.

    40. Straight talk about blogs - do you really need one?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ochman, B.L. (author)
    Format:
    Commentary
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37055
    Notes:
    Retrieved 8/9/2011, Via FrugalMarketing.com. 3 pages., Includes a case example of a blog used unsuccessfully to launch a new milk-flavored drink.

    44. The handbook of research on entrepreneurship in agriculture and rural development

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alsos, Gry A. (author), Carter, Sara (author), Ljunggren, Elisabet (author), and Welter, Friederike (author)
    Format:
    Book
    Publication Date:
    2011
    Published:
    International: Edward Elgar, Cheltenham, UK.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36384
    Notes:
    320 pages.

    48. Updates for marketers going direct

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schimek, Rosemary (author), Pence, Jeff (author), Ganos, Alexa (author), Bergeson, Jim (author), Bitter, Gay (author), and Vaughan, Allen (author)
    Format:
    Commentary
    Publication Date:
    2011-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37186
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(9) : 50, 52-54
    Notes:
    Reports from six organizations that provide direct marketing services to the agriculture industry.