Branded value: how socially valued brands hold the key to a sustainable future and business success

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Champniss, Guy (author) and Rodes Vila, Fernando (author)
    Format:
    Book
    Publication Date:
    2011
    Published:
    International: John Wiley Sons, Ltd., West Sussex, UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00090
    Subject Term:
    advertising, dairy, drink, image, marketing, sustainability, marketing communication, brands, trust, and branding
    Notes:
    290 pages

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