Food commercials and kids: characterizing advertising content of children's online television programs

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Penn, Jerrod (author), Staley, Daniel (author), Smith, Chaquenta (author), and Saghaian, Sayed (author)
    Format:
    Poster
    Publication Date:
    2011-07
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00231
    Subject Term:
    advertising, appeals (message), children, food, message content, online services, television, television programming, youth, marketing communication, and obesity
    Notes:
    Poster prepared for presentation at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 2 pages.

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