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Food commercials and kids: characterizing advertising content of children's online television programs

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Penn, Jerrod (main author), Staley, Daniel (author), Smith, Chaquenta (author), Saghaian, Sayed (author)
Format:
Poster
Publication Date:
2011-07
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184
Subject Term:
advertising, appeals (message), children, food, message content, online services, television, television programming, youth, marketing communication, obesity
Notes:
Poster prepared for presentation at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 2 pages.