- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Irwin, Tanya (author)
- Format:
- Article
- Publication Date:
- 2011-01-24
- URL:
- http://www.ruralmarketingnews.com/article/?id=64923
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36085
- Subject Term:
- advertising, appeals (message), expenditures, food, image, information sources, media selection, message content, television, television viewing, marketing communication, and credibility (source)
- Notes:
- Marketing Daily via Rural Marketing News. 2 pages., Includes reference to effective use of actress Betty White in promoting Snickers candy.
