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Study: celebs (except Oprah) ineffective in ads

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Irwin, Tanya (main author)
Format:
Article
Publication Date:
2011-01-24
URL:
http://www.ruralmarketingnews.com/article/?id=64923
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179
Subject Term:
advertising, appeals (message), expenditures, food, image, information sources, media selection, message content, television, television viewing, marketing communication, credibility (source)
Notes:
Marketing Daily via Rural Marketing News. 2 pages., Includes reference to effective use of actress Betty White in promoting Snickers candy.