- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Malaga, Jaime E. (author), Xu, Bin (author), and Martinez-Mejia, Pablo (author)
- Format:
- Journal article
- Publication Date:
- 2011-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00236
- Journal Title:
- Journal of Agricultural and Resource Economics
- Journal Title Details:
- 43(03) : 433-442
- Subject Term:
- appeals (message), campaign planning, campaigns, commodity promotion, media relations, promotion, rural-urban difference, shows, marketing communication, events, and websites
