Developing viable farmers markets in rural communities: an investigation of vendor performance using objective and subjective valuations

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schmit, T.M. (author) and Gomez, M.I. (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11447
    Journal Title:
    Food Policy
    Journal Title Details:
    36 : 119-127
    Subject Term:
    communities, direct marketing, farmers, food, policies, promotion, rural communities, sustainability, farmer markets, marketing communication, food policies, food marketing, and food access
    Notes:
    9 pages., Online via UI electronic subscription., Researchers used unique data collected from consumers, vendors, and markets in a rural region of New York State to develop an empirical model of subjective and objective measures of vendor performance to identify important factors for improved market sustainability. Results suggested four inter-related planning recommendations when considering market and public policyinterventions.

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