Brand failures: the truth about the 100 biggest branding mistakes of all time

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haig, Matt (author)
    Format:
    Book
    Publication Date:
    2011
    Published:
    International: Kogan Page Limited, London, Enland.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01165
    Subject Term:
    advertising, case studies, communication barriers, drink, food, information issues, marketing, social factors, tobacco, marketing communication, brands, restaurants, and branding
    Notes:
    Second edition. 242 pages.

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