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    Start Over Publication Year 2004 Subject Term promotion

    1. Advertising ecotourism on the internet: commodifying environment and culture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steeves, H. Leslie (author), Dorsey, Elizabeth R. (author), and Porras, Luz Estella (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36569
    Journal Title:
    New Media and Society
    Journal Title Details:
    6(6) : 753-779

    14. Good to be real: beef promotion for girls has far-reaching effects

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Barb Baylor (author)
    Format:
    Journal article
    Publication Date:
    2004-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20417
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(3) : 62-63
    Notes:
    Case report about the "Best of Show: Public Relations" entry in the 2004 National Agri-Marketing Association competition.

    15. Harry Potter, Coca-Cola, and the Center for Science in the Public Interest: an interview with Michael F. Jacobson

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Galician, Mary-Lou (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11626
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    10(1-2) : 227-231
    Notes:
    7 pages., Online journal article via UI e-subscription. Co-published simultaneously in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books., Executive director of the Center for Science in the Public Interest responds to questions about trends and public issues related to use of product placements in movies and television.

    17. How much value is there in a producer branded bred heifer program?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gerlt, Todd (author), Parcell, Joe L. (author), Patterson, David (author), and Randle, Richard (author)
    Format:
    Paper
    Publication Date:
    2004-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22287
    Notes:
    Presented at the annual meeting of the Western Agricultural Economics Association, Honolulu, Hawaii, June 30-July 2, 2004. 12 pages., Results indicated that producers garner more than a $100/head premium, while potentially reducing future search/advertising costs through building brand loyalty.

    19. Mail order and internet

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hyde, Jeffrey (author) and Meyer, Stacee (author)
    Format:
    Article
    Publication Date:
    2004-03
    Published:
    USA: College of Agricultural Sciences, Pennsylvania State University, University Park, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29414
    Notes:
    4 pages.

    21. Milk's mustache wiped off

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Guebert, Alan (author)
    Format:
    Article
    Publication Date:
    2004-02-27
    Published:
    Food Routes Network, Millheim, Pennsylvania
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 135 Document Number: C20677
    Notes:
    5 pages; The Final Word issue 88

    22. Modeling productivity in supermarket operations: incorporating the impacts of store characteristics and information technologies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    King, Robert P. (author) and Park, Timothy A. (author)
    Format:
    Journal article
    Publication Date:
    2004-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23622
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    35(2) : 42-55

    25. Predicting coupon use from shopper demographic and behavioral characteristics

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Park, Kristen (author) and Gomez, Miguel I. (author)
    Format:
    Journal article
    Publication Date:
    2004-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23625
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    35(1) : 162-168

    26. Product placement in the 21st century

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Galician, Mary-Lou (author)
    Format:
    Book chapter
    Publication Date:
    2004
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11621
    Notes:
    19 pages., Pages 241-258 in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books, New York. Print copy available, as well as online access via UI Catalog., Roundtable of contributor's responses to five questions about the setting, ethics, value, and future of "product placement" in movies and other mass media. Includes some respondents' references to inserted agriculture-related products/topics such as foods, drinks, and environment.

    28. Returns to the Jersey Fresh Promotional Program: The Impacts of Promotional Expenditures on Farm Cash Receipts in New Jersey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Schilling, Brian (author), Puduri, Venkata (author), Sullivan, Kevin (author), Brown, Logan (author), Turvey, Calum (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    2004-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27428
    Notes:
    Posted at http://dafre.rutgers.edu/documents/ramu/jerseyfreshreturnsstudyfinal2004report.pdf

    31. The Haas Avocado Promotion and Research Order: offsetting price impacts from imports with advertising and promotion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carman, Hoy (author), Rodriguez, Ana Maria (author), and Department of Agricultural and Resource Economics, University of California, Davis.
    Format:
    Report
    Publication Date:
    2004
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22291
    Notes:
    Working Paper 04-006. 24 pages.

    32. The dairy case management program: does it moove more milk?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author) and Schmit, Todd M. (author)
    Format:
    Paper
    Publication Date:
    2004-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22325
    Notes:
    Presented at the annual meeting of the American Agricultural Economics Association, Denver, Colorado, August 1-4, 2004. 24 pages., High increases in media advertising costs have caused a shift away from generic advertising to other promotional activities. A relatively new retail-level promotional activity is the Dairy Case Management Program aimed at improving the management, appearance, and operation of the dairy case. An evaluation of the Northwestern Hudson Valley Market program demonstrated increases in sales volume for both supermarkets/mass merchants and convenience/drug stores. However, the value of volume gains compared with program costs indicates a cost recovery time of over two years. Therefore, program success depends on the implementation of a long-run strategy with continual evaluation.

    35. Tuna, beef industries step up image efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lindeman, Teresa F. (author / Pittsburgh Post-Gazette) and U.S. Tuna Foundation Cattleman's Beef Board
    Format:
    Newspaper article
    Publication Date:
    2004-02
    Published:
    USA: New-Gazette Champaign-Urbana, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: C19915
    Journal Title Details:
    152 (187) : C-2