Harry Potter, Coca-Cola, and the Center for Science in the Public Interest: an interview with Michael F. Jacobson

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Galician, Mary-Lou (author)
    Format:
    Journal article
    Publication Date:
    2004
    URL:
    https://www.tandfonline.com/doi/abs/10.1300/J057v10n01_18?journalCode=wjpm20
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11626
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    10(1-2) : 227-231
    Subject Term:
    advertising, children, drink, ethical issues, films, food, information issues, promotion, television, youth, marketing communication, movies, advertisements, soft drinks, advertiser influence, food communication, food advertising, and product placement
    Notes:
    7 pages., Online journal article via UI e-subscription. Co-published simultaneously in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books., Executive director of the Center for Science in the Public Interest responds to questions about trends and public issues related to use of product placements in movies and television.

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