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2. Burger King tells a whopper
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author)
- Format:
- Editorial
- Publication Date:
- 2020-08
- Published:
- USA: Drovers CattleNetwork, Lenexa, Kansas.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11723
- Journal Title:
- Drovers Cattlenetwork
- Journal Title Details:
- : 4
- Notes:
- Via online from publisher., "The Front Gate" editorial confronts advertising campaign of Burger King based on misleading, inaccurate information about the role of cattle in generating global greenhouse gas emissions.
3. Communication of local farmers' products through facebook: the case study of nase-vase
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Petriľák, Marek (author), Janšto, Erik (author), and Horská, Elena (author)
- Format:
- Journal article
- Publication Date:
- 2020-04
- Published:
- Slovakia: University Ss. Cyril and Methodius in Trnava
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12233
- Journal Title:
- Communication Today
- Journal Title Details:
- Volume 11, number 1
- Notes:
- 16 pages, Social media are currently not only used for communication between individuals but an increasing number of companies use these means as simple and fast sales and communication channels. The importance of communication with consumers through social networks, such as Facebook, is essential in today's marketplace for small businesses, for which this tool is one of the cheapest alternatives to communicating and selling products. This trend did not escape agriculture-specific local farmers who process fresh local products. The study's objective is to highlight the importance of social media communication in the agri-food sector, specifically in the sub-sector of local fresh products, as well as to determine which consumers are most interested in local products from farmers communicated through Facebook. We conducted the research using our Facebook page called Ours-Yours (in Slovak Naše-Vaše). This account was created for research purposes and has a clearly defined objective of supporting and promoting local fresh products from small Slovak farmers. Research involved 42 small farms that sell fresh local dairy products. From these farmers we discovered what form of marketing communication they had used in the past. Afterwards, we visited eight selected farms, took professional photos of their products, and promoted them under one brand using our Facebook page Ours- Yours (Naše-Vaše). The methodology of the research was based on an analysis of Facebook posts, which were visualised, uniformly graphically processed photographs of the products. Contributions were advertised on radio located 50 kilometres from the farms to ensure local marketing of the products. We measured demographic factors (gender and age) and users' interaction with individual posts. Research has shown that women between the ages of 45 -- 64, who follow Facebook mostly from their mobile phones, are most interested in Facebook posts with local fresh products (and information about them)
4. Harry Potter, Coca-Cola, and the Center for Science in the Public Interest: an interview with Michael F. Jacobson
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Galician, Mary-Lou (author)
- Format:
- Journal article
- Publication Date:
- 2004
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11626
- Journal Title:
- Journal of Promotion Management
- Journal Title Details:
- 10(1-2) : 227-231
- Notes:
- 7 pages., Online journal article via UI e-subscription. Co-published simultaneously in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books., Executive director of the Center for Science in the Public Interest responds to questions about trends and public issues related to use of product placements in movies and television.
5. Sweet Tango promos kick into high gear for pandemic marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Koger, Chris (author)
- Format:
- Journal article
- Publication Date:
- 2020-09-16
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12016
- Journal Title:
- Packer
- Notes:
- Online from periodical. 2 pages., Describes promotion activities of an apple growers cooperative, The Next Big Thing. with growers in Canada and five U.S. states.
6. The effects of current market forces on the impact of a TV commercial in creating persuasion: advertising agencies cannot do it all alone!
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stanton, John L. (author) and Herbst, Kenneth C. (author)
- Format:
- Journal article
- Publication Date:
- 2006
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11625
- Journal Title:
- Journal of Promotion Management
- Journal Title Details:
- 12(2) : 119-135
- Notes:
- 18 pages., Online via UI e-subscription, Investigated the extent to which extenuating factors (excluding those produced by the commercial) affected the extent to which an advertisement was both persuasive and eventually engendered persuasion. Results demonstrated that the combined pre-existing market forces had a greater impact on a commercial's ability to persuade than did the message or creativity in the advertisement itself. Foods were among the products involved in this analysis.
7. When descriptive norm cues fail as persuasion agents in green supermarket advertising
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Raska, David (author), Nichols, Bridget S. (author), and Shaw, Doris (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11582
- Journal Title:
- Journal of Promotion Management
- Journal Title Details:
- 21 : 721-738
- Notes:
- 19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."