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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Henderson, Greg (author)
Format:
Editorial
Publication Date:
2020-08
URL:
https://www.drovers.com/article/burger-king-tells-whopper
Published:
USA: Drovers CattleNetwork, Lenexa, Kansas.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11723
Journal Title:
Drovers Cattlenetwork
Journal Title Details:
: 4
Subject Term:
accuracy , advertising , appeals (message) , beef , campaigns , cattle , environment , environmental quality , ethical issues , risk communication , bias , restaurants , air , food issues , air quality , Burger King , and food advertising
Notes:
Via online from publisher., "The Front Gate" editorial confronts advertising campaign of Burger King based on misleading, inaccurate information about the role of cattle in generating global greenhouse gas emissions.