- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chiou-Wei, Song Zan (author)
- Format:
- Journal article
- Publication Date:
- 2004
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22435
- Journal Title:
- Agribusiness
- Journal Title Details:
- 20(2) : 189-200
- Subject Term:
- buyer behavior, buying behavior, consumers, coupon promotion, dairy, direct mail, media effectiveness, and promotion