How much value is there in a producer branded bred heifer program?

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gerlt, Todd (author), Parcell, Joe L. (author), Patterson, David (author), and Randle, Richard (author)
    Format:
    Paper
    Publication Date:
    2004-06
    URL:
    http://agecon.lib.umn.edu/cgi-bin/detailview.pl?paperid=14759
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22287
    Subject Term:
    advertising, beef, cattle, commodity promotion, economics of information, promotion, and value of information
    Notes:
    Presented at the annual meeting of the Western Agricultural Economics Association, Honolulu, Hawaii, June 30-July 2, 2004. 12 pages., Results indicated that producers garner more than a $100/head premium, while potentially reducing future search/advertising costs through building brand loyalty.

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