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    3. A war on agriculture?

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    6. America's cow hell

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    9. BQA campaign links industry, consumers

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    10. Beef cutout prices: widely reported, yet wildly misunderstood

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    11. Boost your image

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    12. Brown eggs, grain and truth in marketing

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    13. Burger King ditches TV ad, asks leading extension scientist for help

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    14. Burger King tells a whopper!

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    16. Cash for water creates win-win for ranchers: cooperation with environmental groups enhances water conservation

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    17. Cattle groups differ on labeling

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    18. Cattlemen's best tool

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    22. Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives: does information or brand matter?

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    24. Expect more of the same from Time and others

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    25. Industry responds to "Death on a Factory Farm"

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    27. Integrate cattle info

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    38. That queasy feeling - what had she read?

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    40. The database race

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    41. The protein of choice: beef industry long range plan identifies key priorities

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    44. Traceability enables trust

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    46. Why I'm "freaking out" over fake meat

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