- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author)
- Format:
- Editorial
- Publication Date:
- 1999-05
- URL:
- http://www.drovers.com/news_editorial.asp?pgID=675&ed_id=636&component_id=808
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29605
- Journal Title:
- Drovers
- Subject Term:
- advertising, beef, commodity promotion, consumers, consumption, expenditures, information needs, meat, roles, and trends
- Notes:
- Via online. 1 page.