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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Brooks, Rhonda (author)
Format:
Journal article
Publication Date:
2020-07-22
URL:
https://drovers.com/burger-king-ditches-tv-ad-asks-leading-extension-scientist-help?
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11910
Journal Title:
Drovers
Subject Term:
accuracy , advertising , appeals (message) , beef , environment , environmental communication , extension , extension services , food , livestock , message content , marketing communication , bias , restaurants , advertising claims , and Burger King
Notes:
Online from publication 2 pages., Report about removal of Burger King TV advertisements inaccurately touting the use of lemongrass in cows' diets to reduce methane emissions by "up to 33%."