- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Barnhart, Walt (author)
- Format:
- Journal article
- Publication Date:
- 2019-11-01
- URL:
- https://www.drovers.com/article/bqa-campaign-links-industry-consumers
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11077
- Journal Title:
- Drovers
- Subject Term:
- beef, campaigns, commodity promotion, environmental communication, food safety, media selection, promotion, rural-urban communication, video, brands, transparency, social media, animal welfare, checkoff program, rural-urban relations, and animal care
- Notes:
- 3 pages., Via online issue., Describes communications campaign about the Beef Quality Assurance program of the National Cattlemen's Beef Association.
