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    Start Over Journal Title Agri Marketing

    201. Agency perspectives on ad testing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Altstiel, Tom (author / Prom Krog Altstiel Inc., Mequon, WI)
    Format:
    Journal article
    Publication Date:
    1993-03
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07442
    Journal Title:
    Agri Marketing
    Journal Title Details:
    31 (3) : 34
    Notes:
    James F. Evans Collection

    205. Agency/client relationships: what's love got to do with it?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20486
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 38-39
    Notes:
    Report of research about evolving relationships between advertising agencies and clients they serve. Questions: What makes an agency indispensable to its clients? Preferred agency compensation structure? Changes in client-agency relationships that are

    209. Agri Marketing Annual Marketing Services Guide 2011

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Special issue
    Publication Date:
    2010-12
    Published:
    USA: Henderson Communications, L.L.C., Chesterfield, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00024
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(10)
    Notes:
    Special annual issue of Agri Marketing magazine. 168 pages., Annual guide lists more than 1,100 organizations - and 9,500 people - who provide products and services to the North American agricultural producer. Listings include companies, marketing services, agencies, agricultural and trade print, broadcast, e-business, associations and NAMA/CAMA directory.

    213. Agri Marketing asks --how do you effectively use premiums in the dealership?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hansen, T. (author), Petty, R. (author), Reiman, R. (author), Robinson, D. (author), and Case International Racine, WI; Rural Route Tours International, Overland Park, KA; Reiman Associates Inc., Greendale, WI; Rob-See-Co, Waterloo, NE
    Format:
    Journal article
    Publication Date:
    1980
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01516
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(9) : 38-40

    216. Agri Marketing asks : consolidate accounts? or separate them?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Raser, T. (author), Wegener, A.H. (author), and Wegener: DFS/Wegener Agricultural Group, New York; Raser: American Cyananid Co., Crop Protection Chemicals Department, Wayne, NJ
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01695
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(11) : 46-47

    217. Agri Marketing asks... cattle producers about various elements of their buying decisions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Freund, Jack (author), Grover, Preston (author), Penka, Larry (author), Rudder, Milton (author), and Vice president of AzTx Cattle Co., Hereford, TX; Ingalls Feed Yard, Ingalls, KS; Ingalls Feed Yard, Ingalls, KS; General Manager, Colorado Beef, Lamar, CO
    Format:
    Journal article
    Publication Date:
    1990-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 80 Document Number: C04708
    Journal Title:
    Agri Marketing
    Journal Title Details:
    28(10) : 30, 33

    219. Agri Marketing's product of the year

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2003-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18732
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(9) : i4-i12
    Notes:
    Sponsored section featuring marketing communications for Syngenta's herbicide, Callisto, that was selected as Agri Marketing magazine's 2003 product of the year.

    220. Agri marketing asks ... Starch president about the intricacies of the new FARMS (Farm Audience Readership Measurement Service) study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wilson, Jay (author / President, Starch INRA Hooper Inc., Mamaroneck, NY) and President, Starch INRA Hooper Inc., Mamaroneck, NY
    Format:
    Journal article
    Publication Date:
    1989-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03248
    Journal Title:
    Agri Marketing
    Journal Title Details:
    27(2) : 26-27
    Notes:
    James F. Evans Collection

    221. Agri-Marketing Services Guide 2019

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Directory
    Publication Date:
    2019
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 134 Document Number: D11408
    Journal Title:
    Agri Marketing
    Notes:
    160 pages., 160 pages, Annual directory featuring agri-marketing companies, marketing services, agencies, agricultural and trade print media, agricultural broadcast media, agricultural e-businesses and associations, National Agri-Marketing Association (NAMA) Directory, and Canadian Agri-Marketing Association (CAMA) directory.

    223. Agri-marketers go to Washington

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wyant, Sara (author / Agri-Pulse Communications), DiBacco, Tom (author / Broadhead), Smith, Lisa (author / FLM+), Caskey, Neil (author / Osborn Barr), and Tiahrt, Todd (author / Paulsen Marketing)
    Format:
    Journal article
    Publication Date:
    2013-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01908
    Journal Title:
    Agri Marketing
    Journal Title Details:
    51(6) : 40, 42-43

    224. Agri-marketers need current media research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Donald, A.W. (author), Rechnagel, S.M. (author), and Monsanto Agricultural Products Co.; Monsanto Agricultural Products Co.
    Format:
    Journal article
    Publication Date:
    1982
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00777
    Journal Title:
    Agri Marketing
    Journal Title Details:
    20(3): 58
    Notes:
    AgComm Teaching

    225. Agri-marketers to profit from commercial producer survey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gray, Allan (author)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28274
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(7) : 52
    Notes:
    Posted at http://www.agrimarketingdigital.com/, Author summarizes findings of the 2008 Large Commercial Producer Survey.

    235. Agribusiness under attack : the industry needs to rally to confront the enemy - whoever it may be

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    The Agri Marketing Staff (author)
    Format:
    Journal article
    Publication Date:
    1990-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04199
    Journal Title:
    Agri Marketing
    Journal Title Details:
    28(5) : 22-24
    Notes:
    James F. Evans Collection

    246. Agriculture's consumer outreach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Smith, P. Gregory (author), Shoultz, Jason (author), Driscoll, Pat (author), Gottsch, Raquel (author), and Tank, Linda (author)
    Format:
    Journal article
    Publication Date:
    2009-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29439
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(8) : 24-25, 27
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=29709, Examples of current efforts by agricultural firms and organizations to educate the consumer about modern agriculture.

    255. Aligning the supply chain to serve a quality meal every time: NAMA's best of show - public relations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Giblin, Robert (author) and Redman-Steen, Laurie (author)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25888
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 46-47
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45430, Features the award-winning public relations entry for McDonald's, which sponsored a Food Quality Symposium.

    260. Alltech: making of a champion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26981
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(1) : 64-65, 67
    Notes:
    Features an animal nutrition and health firm, Alltech, located in Lexington, Kentucky.

    264. Altria seen in different light

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20414
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(3) : 12-13
    Notes:
    Describes efforts of the firm to "better align itself with the environmental, social and financial expectations of its many stakeholders." Operating companies of Altria include Kraft Foods, Philip Morris USA and Philip Morris International.

    265. Always innovating

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roucan-Kane, Maud (author) and Boehlje, Michael (author)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26627
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(9) : 17
    Notes:
    Posted at www.agrimarketing.com, Discusses ways in which to make agri-marketing firms more innovative through involvement of personnel with diverse skills and interests.

    266. American Agriculture : We can turn the tide - U.S. farm export education project

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vaugh, J.D. (author / Agri Marketing) and Agri Marketing
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01025
    Journal Title:
    Agri Marketing
    Journal Title Details:
    19(4) : 26-28
    Notes:
    AgComm Teaching

    268. An Olympic experience

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McDonald, Shanetta (author / Rhea and Kaiser Marketing Communications)
    Format:
    Journal article
    Publication Date:
    2008-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28548
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(9) : 36
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=19654

    269. An advocate for agriculture : multi-faceted consumer awareness campaign bridging communications gap

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    AgriMarketing staff (author)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: C04922
    Journal Title:
    Agri Marketing
    Journal Title Details:
    29(1) : 18-21
    Notes:
    James F. Evans Collection

    270. An agency perspective on editorial integrity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harrison, Susan (author / Executive Vice President, Davis Harrison Advertising, Chicago) and Executive Vice President, Davis Harrison Advertising, Chicago
    Format:
    Journal article
    Publication Date:
    1989-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04012
    Journal Title:
    Agri Marketing
    Journal Title Details:
    27(9) : 78-79

    273. An unexpected lesson in activist management

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2005-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23378
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(9) : 37
    Notes:
    Public broadcaster reports on experience in getting protests from interests groups concerned about two of the lead sponsors, American Farm Bureau Federation and Monsanto.

    274. Analyzing the audience : how farmers use radio is becoming crystal clear

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zaworski, Frank (author / President, Zaworski & Co., St. Paul, MN) and President, Zaworski & Co., St. Paul, MN
    Format:
    Journal article
    Publication Date:
    1989-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03593
    Journal Title:
    Agri Marketing
    Journal Title Details:
    27(6) : 44, 46, 48-49
    Notes:
    James F. Evans Collection

    276. Anatomy of a new product launch : how Pfizer mounted a marketing campaign to educate dairy farmers about Paratect

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyer, Kathy (author / Account Executive, Rumrill-Hoyt Inc., Rochester, NY) and Account Executive, Rumrill-Hoyt Inc., Rochester, NY
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01114
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(4) : 38-39
    Notes:
    AgComm Teaching

    281. Annual events keep broadcasters busy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nash, Erin (author)
    Format:
    Journal article
    Publication Date:
    2019-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10379
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(3) : 50, 64
    Notes:
    At the occasion of the 75th anniversary of NAFB. Describes three events of the organization.

    283. Annual listing: largest communications agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2009-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29105
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(4) :43-51
    Notes:
    Listing of the 30 largest agencies whose clients are selling products and services to agricultural producers and those involved in the industry and the rural lifestyle market.

    286. Answering the ad experts : be prepared for questions during the creative presentation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Davies, Evan (author / Account Supervisor, NKH&W Marketing Communications Inc., Kansas City) and Account Supervisor, NKH&W Marketing Communications Inc., Kansas City
    Format:
    Journal article
    Publication Date:
    1989-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03617
    Journal Title:
    Agri Marketing
    Journal Title Details:
    27(4) : 50, 60
    Notes:
    James F. Evans Collection

    299. Atypical agricultural careers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hoffman, Cynthia (author / AgCareers.com)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28281
    Journal Title:
    Agri Marketing
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=9297, Pages 33-35 in 2008 Agribusiness Employer Guide, a special supplement of Agri Marketing magazine. One featured career involves an agricultural communicator who works with an advertising agency. Another involves an agricultural cartoonist.