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Agency perspectives on ad testing
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Altstiel, Tom (author / Prom Krog Altstiel Inc., Mequon, WI)
Format:
Journal article
Publication Date:
1993-03
Published:
USA: Niles, IL : Century Communications Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07442
Journal Title:
Agri Marketing
Journal Title Details:
31 (3) : 34
Subject Term:
advertising
,
communication planning
, and
marketing research
Notes:
James F. Evans Collection
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