- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Donald, A.W. (author), Rechnagel, S.M. (author), and Monsanto Agricultural Products Co.; Monsanto Agricultural Products Co.
- Format:
- Journal article
- Publication Date:
- 1982
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00777
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 20(3): 58
- Subject Term:
- advertising research, agribusiness, databases, media effectiveness, online systems, and research methods
- Notes:
- AgComm Teaching
