Anatomy of an agency search : how the FMC Ag Chem Group picked its new agency

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cummins, M.L. (author)
    Format:
    Journal article
    Publication Date:
    1983
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00894
    Journal Title:
    Agri Marketing
    Journal Title Details:
    21(11) : 50-51, 54-55
    Subject Term:
    advertising, advertising agencies, agribusiness, communicator effectiveness, decision process, and evaluation
    Notes:
    AgComm Teaching

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