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    Start Over Publication Year 2003 Subject Term campaigns Journal Title Agri Marketing

    16. Using your head to build brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18382
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(7) : 20, 22
    Notes:
    Describes the development of the use of logoed merchandise, such as hats, in agricultural marketing communications. Includes advantages of the use of headwear in agriculture branding and marketing campaigns.

    17. Oh, what a tangled web they weave: today's animal rights activists challenge the food system's passive stance

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Miller, Marlys (author)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18387
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(7) : 1i-2i, 4i, 6i
    Notes:
    This is an article from Pork magazine, included as part of an inserted supplement in Agri Marketing magazine. The supplement is entitled, "Food Systems Insider, July 2003, Volume 3, Number 3. A supplement to Food Systems Group publications and Meat&amp;Poultry magazine."

    18. Who's on your side?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18388
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(7) : 6i
    Notes:
    This is part of an inserted supplement in Agri Marketing magazine. The supplement is entitled, "Food Systems Insider, July 2003, Volume 3, Number 3. A supplement to Food Systems Group publications and Meat&amp;Poultry magazine."

    20. Does the brand really matter?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burns, Joseph (author)
    Format:
    Journal article
    Publication Date:
    2003-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18723
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(5) : 38-39
    Notes:
    Reports the results of brand image research by Osborn &amp; Barr Communications, St. Louis, Missouri, based on feedback from growers in Midwest farm states. Discusses roles of brands, as well as of dealers, in agricultural marketing.

    21. Spreading more than just manure: public scrutiny of manure management practices is forcing producers to become proactive in spreading positive messages about what they do

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Falk, Susan (author)
    Format:
    Journal article
    Publication Date:
    2003-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18728
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(8) : 22-24

    23. Agri Marketing's product of the year

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2003-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18732
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(9) : i4-i12
    Notes:
    Sponsored section featuring marketing communications for Syngenta's herbicide, Callisto, that was selected as Agri Marketing magazine's 2003 product of the year.

    25. Making a stand for agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Robynne M. (author)
    Format:
    Journal article
    Publication Date:
    2003-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18735
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(9) : 32-34
    Notes:
    Describes some efforts by agribusiness to help producers address issues such as livestock odor, animal welfare, biotechnology and other aspects of food and fiber production. Reports "the initiatives are making a dent in public opinion."

    28. Building brands from the barn up: Heritage Acres finds success in local approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Barb Baylor (author)
    Format:
    Journal article
    Publication Date:
    2003-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19071
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(10) : 34-39
    Notes:
    Features marketing communications strategy of the Ozark Mountain Pork Cooperative in Missouri to build their Heritage Acres brand.