Using your head to build brands
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2003-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18382
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 41(7) : 20, 22
- Subject Term:
- advertising, campaigns, promotion, retail promotion, and sales promotion
- Notes:
- Describes the development of the use of logoed merchandise, such as hats, in agricultural marketing communications. Includes advantages of the use of headwear in agriculture branding and marketing campaigns.
