Simnitt, Skyler (author), Borisova, Tatiana (author), Chavez, Dario (author), Olmstead, Mercy (author), and University of Florida
University of Georgia
Format:
Journal article
Publication Date:
2017-06
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10443
11 pages., Via journal article., The study focuses on frost protection for early-season (early-ripening) peach (Prunus persica) varieties, which are an important crop for producers in the southeastern United States. Using in-depth interviews with four major Georgia peach producers, we explore their frost protection management strategies. This information is the first step in developing a comprehensive research agenda to advise cost-effective frost protection methods for peach cultivation. We found that peach producers are concerned about frost impacts on their crops. Although early-season peach varieties are particularly susceptible to frost impacts, producers still dedicate significant acreage to these varieties, aiming to extend the market window, satisfy sales contracts, and meet obligations for hired labor. However, early-season varieties do not result in high profits, so producers prefer to concentrate on frost protection for mid- and late-season varieties. Producers employ a variety of frost protection methods, including passive methods (such as planting sensitive varieties in areas less susceptible to frost and adjusting pruning/thinning schedules) and active methods (such as frost protection irrigation and wind machines). The choice among active frost protection methods is based on factors such as the planning horizon, initial investment needs, frequency of frost events, and the effectiveness of the frost protection method. Problem areas that producers identified included improving the effectiveness of frost protection methods; reducing initial investments required to install frost protection systems; and employing better spatial targeting and configuration of frost protection strategies (to reduce investment costs while maintaining or improving the effectiveness of frost protection). Although the initial investment costs of enhanced protection systems may limit producers from actually adopting such methods, the operating costs of such systems are relatively low and have a limited effect on the decision to employ frost protection during a particular frost event. However, producers use information about critical temperatures for different bud stages, and hence, improving the quality of information regarding frost susceptibility can help producers make better frost protection decisions (and potentially reduce electricity costs and water use for frost protection).
15 pages., Via online journal., Plant pests cause crop losses of 30–40%, contributing significantly to global food insecurity. The Plantwise program works alongside national agricultural extension services, who advise smallholder farmers on plant health issues and collect data on problems they face. In a 1-year pilot, Plantwise tested the use of information and communication technologies (ICT)—tablets and short message service (SMS)—with 60 Kenyan extension workers. They were able to assist more farmers with better advice, had significantly improved access to plant health information, valued being able to ask their peers for advice, and dramatically improved the quality and speed of the data they collected.
Yoder, Landon (author), Chowdhury, Rinku Roy (author), and School of Public and Environmental Affairs, Indiana University
Graduate School of Geography, Clark University
Format:
Journal article
Publication Date:
2018
Published:
Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10459
8 pages., Via online journal., Agricultural nonpoint source pollution remains a pressing environmental problem despite decades of policy and environmental initiatives. Cooperative local actions are a crucial element of effective multilevel governance solutions to such problems, but securing farmer participation for water quality protection remains challenging. Social capital—relations of trust, reciprocity, and shared social norms within and between key stakeholder groups—has been found to enable cooperation for environmentally desirable outcomes. However, the downsides of social capital remain under-examined in multilevel governance, where cooperation within one stakeholder group (bonding social capital) may undermine cooperation with other stakeholders (bridging social capital). Given this important gap, researchers need to examine how bonding and bridging social capital may be formed, maintained, or undermined through stakeholder interactions, and the corresponding environmental consequences.
In this paper, we address these gaps through a case study of south Florida’s sugar-producing region, whose drainage water flows south into the Florida Everglades. In contrast to persistent water quality impairment elsewhere, Everglades water quality has improved steadily over the past 20 years. These improvements have taken place under a complex set of governance arrangements that established a mandatory long-term numeric water quality target but which relies on shared compliance among farms. These dynamics encouraged interactions among three key groups of stakeholders—farmers, agricultural extension agents, and state regulators—to implement management changes. Drawing on semi-structured interviews, we find that bonding social capital among farmers encourages them to improve their management through a sense of shared responsibility, while also potentially limiting restoration by maintaining perceptions that the regulations are unfair. Bridging social capital helps to legitimize new management efforts, while court-mandated water quality targets incentivize farmers to draw on multiple forms of social capital. We also discuss the relevance of this case for governing agricultural nonpoint source pollution in similar settings elsewhere.
Bu Zhong (author), Fan Yang (author), Yen-Lin Chen (author), and College of Communication, Pennsylvania State University
Department of Agricultural Economics, Sociology, and Education, College of Agricultural Sciences, Pennsylvania State University
Format:
Journal article
Publication Date:
2015
Published:
Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10462
10 pages., Via online journal., Agricultural extension systems often fail due to inadequate knowledge of farmers’ information needs and sharing strategies. This study aims to meet an urgent need of studying information needs and sharing strategies among vegetable farmers and vendors in Chengdu, China, whose results might be used in building a center of agricultural information disseminating vegetable production and marketing information. The findings disclose interesting differences between the farmers and vendors regarding their willingness to join such a center, information needs, sharing strategies and preferred information sources. Ample evidences justify the construction of the proposed center of agricultural information, which should not only empower the vegetable farmers and vendors but also enhance the efficiency of the existing vegetable supply chain and food security. Cross-discipline research involving both agriculture and communication scholars, like this, should shed more insights on working out strategies to cope with agricultural challenges.
19 pages., ISSN: 2168-3565 (Print)
2168-3573 (Online), Via online journal, Biodiversity conservation outside designated protected areas remains challenging in South Africa, where 80% of the biodiversity resources occur on private and communal lands. This applies to the KwaZulu-Natal (KZN) province, which is the focus of this study. Landholders logically choose agricultural production ahead of conservation, which they often perform using non-ecological methods. Extension is well positioned to promote ecological agriculture, but its current contribution is unknown. This study examined the role of extension in ecological agriculture in KZN by investigating extension’s promotion of ecological agriculture among smallholder farmers and the factors impacting their employment of ecologically compatible practices. Data was collected through semistructured interviews with 44 respondents, comprising 5 provincial biodiversity conservation practitioners, 1 national biodiversity conservation manager, and 1 national and 4 provincial agricultural extension managers, selected by purposive sampling; as well as 25 extension officers and 8 farmers, selected by convenience sampling. The study found that extension mainly engages in technology transfer and distribution of production inputs, which poses challenges to biodiversity conservation. Extension shows little concern for biodiversity, and effectively promotes its degradation. Four sets of factors impacting extension’s capacity to promote ecological agriculture emerged: household/community-level, governmental, extension management, and ecological factors. Key among these were inadequate involvement of youth and men in agriculture; inadequate household production resources; poor collaboration and coordination between extension and biodiversity conservation institutions; top-down extension intervention; poor extension management and delivery capacities; and irregular and inadequate rainfall, as well as droughts and flooding. The study concluded that there is a need for a clearly articulated extension and biodiversity conservation policy supporting appropriate linkages and better coordination and integration of services among extension and biodiversity agencies within the National and Provincial Departments of Agriculture and with farmers; more effective agricultural education in schools; strengthening extension support systems; and creating conducive atmospheres for effective extension.
16 pages., via online journal., Critical factors influencing farmers’ use of traditional communication methods (TCMs) in information dissemination were isolated with a factor analytical technique. The results show that most of the farmers were between 31 and 60 years and the majority (63%) employ use of TCMs such as proverbs, hooting, putting leaves on path, and use of palm fronds to deliver information at a moderate level. The features of TCMs, farmers’ personal characteristics, economic proficiency, and influence of social contact were factors influencing use of TCMs. It was concluded that use of TCMs is influenced by their peculiarities in discerning information and the user's personal and socioeconomic characteristics.
9 pages., via online journal., This study assessed the use of Facebook by farmers and extension agents in Otukpo Local Government Area of Benue State, Nigeria. One Hundred respondents (80 farmers and 20 extension agents) were selected using purposive and random sampling techniques. Research findings revealed that most farmers (56.2%) reported a low level of use of Facebook, while 50% of extension agents made high use of Facebook. Major constraints to using Facebook were poor network services for farmers and power failure for extension agents. Sex, formal education and income had significant effect on the farmers' level of Facebook use. It is therefore recommended that Internet services and electricity be improved in the study area.
16 pages., via online journal., This study was conducted in Ethiopia to determine the use of mobile phones in agriculture. The study included 320 household heads who owned mobile phones. Data were collected using an interview schedule. The results revealed that the majority (90.6%) of household heads made phone calls for agricultural purposes. Over three quarters (85.9%) of the household heads received phone calls related to agriculture. Short message service (SMS) was poorly used. It is concluded that mobile phones are playing an important role as an informational medium. Therefore, the Ministry of Agriculture in Ethiopia needs to develop a mobile-based agricultural information dissemination system to enhance information delivery to rural farming households.
16 pages., via online journal., The goal of this study was to evaluate a radio program as a source of agricultural information and examine the relationship between specific socioeconomic characteristics and listenership. The findings revealed that half of the farmers listen to the radio program, while older farmers are more likely to be listeners. Moreover, there are no significant differences between listeners and nonlisteners with respect to education level. More focus should be given to mountainous and less favored areas where more traditional information sources prevail. It is strongly recommended that the broadcast be sustained and improved based on farmers' suggestions and be regularly assessed.
20 pages., via online journal., Farm work safety intervention programs based on educating and informing have been criticized for not demonstrably improving work safety. We argue that these criticisms are misplaced and that the problem with educating and informing lies not necessarily in the tool, but rather in its implementation. We arrive at this conclusion by systematically investigating eight of the largest farm work safety interventions in Sweden. In particular, we describe how they use fear and other emotional appeals in their communications in an attempt to motivate improved work safety. We then analyze their implementation using the extended parallel processing model (EPPM). We show that, although threat of injury and death is used in the majority of these interventions to motivate individuals, the threat is inconsistent with the behaviors targeted. Other shortcomings and implications for implementing wide-scale farm work safety interventions are discussed.
14 pages., via online journal., Issue arenas, as places for societal discussions, have recently been studied as an important aspect of organizational environments. While a fundamental part of any issue arena is the distinction between active and passive actors, empirical analyses have mainly focused on active stakeholders. We approach issue arenas as communication networks in which active stakeholders discuss topics and involve passive stakeholders. Based on network theory, we introduce an automated method for mapping these issue arenas on Twitter. In particular, we combine manual coding of active stakeholders, and automated semantic network analysis of addressed, passive stakeholders and their topics of discussion. Empirically, we focus on the issue of bird flu affecting poultry farming in the Netherlands from 2015 to 2017 with a sample of 704 Twitter messages. Instead of pre-defining a set of stakeholders for the analysis, our approach to study communication networks in online settings allows for mapping issue arenas based on the stakeholders that communicate about the topic.
9 pages., via online journal., A large body of research documents cross-cultural differences in manual and non-manual pointing. These findings have often been explained as being due to pragmatic, linguistic, cultural, and bodily constraints. The current study narrowed the plausible range of candidates for explaining the pointing preferences, focusing specifically on manual availability. We examined pointing preferences by administering a referential communication task in two types of communities which share a national identity, geographic environment, ethnicity, cultural background, and language and yet vary in their degree of hand availability: farming and herding communities in southwestern China. Our findings show that farmers, who emphasize the use of manual labour in intensive subsistence farming, were more likely to use non-manual pointing in the task than herders, who demonstrate a higher degree of manual availability in the rearing of animals. This research has implications for how the availability of the hands in economic activities may have lasting consequences on cultural pointing practices.
Prokopy, Linda S. (author), Arbuckle, J.G. (author), Barnes, Andrew P. (author), Haden, V. R. (author), Hogan, Anthony (author), Niles, Meredith T. (author), and Tyndall, John (author)
Format:
Online journal article
Publication Date:
2015
Published:
Springer
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10507
13 pages., via online journal., Climate change has serious implications for the agricultural industry—both in terms of the need to adapt to a changing climate and to modify practices to mitigate for the impacts of climate change. In high-income countries where farming tends to be very intensive and large scale, it is important to understand farmers’ beliefs and concerns about climate change in order to develop appropriate policies and communication strategies. Looking across six study sites—Scotland, Midwestern United States, California, Australia, and two locations in New Zealand—this paper finds that over half of farmers in each location believe that climate change is occurring. However, there is a wide range of beliefs regarding the anthropogenic nature of climate change; only in Australia do a majority of farmers believe that climate change is anthropogenic. In all locations, a majority of farmers believe that climate change is not a threat to local agriculture. The different policy contexts and existing impacts from climate change are discussed as possible reasons for the variation in beliefs. This study compared varying surveys from the different locations and concludes that survey research on farmers and climate change in diverse locations should strive to include common questions to facilitate comparisons.
3 pages., via online journal., We often wonder why many a time our policies defy logic and our engineering designs lack a human element. There is no dearth of advances in scientific research and technologies. However, the large‐scale implementation of this knowledge and capacity on the field lags behind several decades in some regions. Unfortunately, the farmers not always benefit from these, least on the large‐scale. Well, the mystery may lie in the underlying communication processes that are supposed to be part of designing policies, institutions, engineering infrastructure, machines, products or any man‐made thing or rule. Or, sometimes it may be just due to a complete lack of any such processes during the design phase. Obviously, agricultural water management (AWM) for food production, particularly in many developing countries, is no exception to this phenomenon.
20 pages., via online journal., During the last 10 years, different initiatives have been implemented to provide mobile-based extension services for the agricultural sector in Egypt. The current study compared the quality of agricultural extension messages between public and private providers. A simple random sample of 120 farmers was selected representing 7% of the total farmers registered in the databases of Ministry of Agriculture (public services) and Shoura company (private services). Farmers assessed a sample of 10 messages delivered by both providers in terms of six indicators namely (1) access, (2) utilization, (3) timeliness, (4) trust, (5) satisfaction, and (6) sharing information with other farmers. The findings revealed the lack of access to messages by the farmers in the two services. However, more than 50% had utilized the majority of messages (in case of access). The study also showed significant differences between perception of farmers to quality attributes in public and private services (Access 6.77, 0.01; Utilization 8.44, 0.004; Timeliness 8.55, 0.002; Satisfaction 8.88, 0.001; information sharing 7.62, 0.009) except for trust (1.11, 0.4). Findings provide practical implications to support mobile-based extension services to enable sharing information and link farmers with other actors in the agricultural value chain.
12 pages., via online journal., Development of extension and outreach that effectively engage farmers in climate
change adaptation and/or mitigation activities can be informed by an improved understanding of farmers’ perspectives on climate change and related impacts. This research employed
latent class analysis (LCA) to analyze data from a survey of 4,778 farmers from 11 US Corn
Belt states. The research focused on two related research questions: (1) to what degree do
farmers differ on key measures of beliefs about climate change, experience with extreme
weather, perceived risks to agriculture, efficacy, and level of support for public and private adaptive and mitigative action; and (2) are there potential areas of common ground
among farmers? Results indicate that farmers have highly heterogeneous perspectives, and
six distinct classes of farmers are identified. We label these as the following: the concerned
(14%), the uneasy (25%), the uncertain (25%), the unconcerned (13%), the confident (18%),
and the detached (5%). These groups of farmers differ primarily in terms of beliefs about
climate change, the degree to which they had experienced extreme weather, and risk perceptions. Despite substantial differences on these variables, areas of similarity were discerned
on variables measuring farmers’ (1) confidence that they will be able to deal with increases
in weather variability and (2) support for public and private efforts to help farmers adapt to
increased weather variability. These results can inform segmented approaches to outreach that
target subpopulations of farmers as well as broader engagement strategies that would reach
wider populations. Further, findings suggest that strategies with specific reference to climate
change might be most effective in engaging the subpopulations of farmers who believe that
climate change is occurring and a threat, but that use of less charged terms such as weather
variability would likely be more effective with a broader range of farmers. Outreach efforts
that (1) appeal to farmers’ problem solving capacity and (2) employ terms such as “weather
variability” instead of more charged terms such as “climate change” are more likely to be
effective with a wider farmer audience.
Abstract via online journal. 2 pages., Technological innovation is vital to economic growth and food security in sub-Saharan Africa where agricultural productivity has been stagnant for a long time. Extension services and learning from peer farmers are two common approaches to facilitate the diffusion of new technologies, but little is known about their relative effectiveness. Selection bias, whereby well-motivated training participants would perform better even without extension services, as well as knowledge spillovers, where non-participants can indirectly benefit from extension services, are among the major threats to causal inference. Using a unique sequential randomized experiment on agricultural training, this study attempts to meet the dual objectives of executing rigorous impact evaluation of extension services and subsequent spillovers on rice production in Cote d’Ivoire. Specifically, to reduce selection bias, we randomly assigned eligibility for training participation; and to satisfy the stable unit treatment value assumption, control-group farmers were initially restricted from exchanging information with treated-group farmers who had received rice management training. Once some positive impacts were confirmed, information exchange between the treated and control farmers was encouraged. We found that the initial performance gaps created by the randomized assignment disappeared over time, due presumably to social learning from peer farmers. A detailed analysis concerning the information network and peer effects provided suggestive evidence that there were information and technology spillovers from treated to control farmers after removing the information exchange restriction. Overall, our study demonstrates that information dissemination by farmers can be as effective in improving practices as the initial training provided by extension services.
USA: The Center for Good Integrity. Gladstone, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10561
Notes:
3 pages., Online from the Center for Food Integrity, Gladstone, Missouri., Features research results indicating that public conversation about the environment is growing and so is the scrutiny applied to consumption of natural resources. Information source urges producers to engage more actively.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10562
Notes:
3 pages., via blog from Janzen Ag Law - online via AgriMarketing Weekly., Since big data arrived in agriculture a few years ago, I have watched companies struggle with how to address farmers' concerns with ag data privacy, security, and control. Some companies have started with a clean sheet of paper and drafted agreements that reflect what they actually do. Others have taken a short cut by cutting and pasting agreements from other industries. The result is that contracts for ag data collection, use and sharing are inconsistent and often miss the point-to communicate the company's intentions with users.
Ben-Othmen, Marie Asma (author) and Ostapchuk, Mariia (author)
Format:
Paper
Publication Date:
2019-05
Published:
France
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10583
Notes:
16 pages., Paper presented at the 172nd European Association of Agricultural Economists Seminar,"Agricultural policy for the environment or environmental policy for agriculture?" Brussels, Belgium, May 28-29, 2019., via database., Results of this study indicate that environmental consideration is not the key factor behind farmers' preference involving land restoration programs. The financial component remains the main incentive.
16 pages., via online journal., While previous research into understandings of climate change has usually examined general public perceptions, this study offers an audience-specific departure point. This article analyses how Swedish farmers perceive climate change and how they jointly shape their understandings. The agricultural sector is of special interest because it both contributes to and is directly affected by climate change. Through focus group discussions with Swedish farmers, this study finds that (1) farmers relate to and understand climate change through their own experiences, (2) climate change is understood either as a natural process subject to little or no human influence or as anthropogenic and (3) various communication tools contribute to the formation of natural and anthropogenic climate change frames. The article ends by discussing frame resonance and frame clash in public understanding of climate change and by comparing potential similarities and differences in how various segments of the public make sense of climate change.
15 pages., via online journal., Genetically modified organisms have been at the centre of a major public controversy, involving different interests and actors. While much attention has been devoted to consumer views on genetically modified food, there have been few attempts to understand the perceptions of genetically modified technology among farmers. By investigating perceptions of genetically modified organisms among Brazilian farmers, we intend to contribute towards filling this gap and thereby add the views of this stakeholder group to the genetically modified debate. A comparative analysis of our data and data from other studies indicate there is a complex variety of views on genetically modified organisms among farmers. Despite this diversity, we found variations in such views occur within limited parameters, concerned principally with expectations or concrete experiences regarding the advantages of genetically modified crops, perceptions of risks associated with them, and ethical questions they raise. We then propose a classification of prevailing profiles to represent the spectrum of perceptions of genetically modified organisms among farmers.
13 pages., Article #: 3FEA2, via online journal., A multiple indicators, multiple causes, or MIMIC, modeling framework can be used for analyzing a variety of farmer decision-making situations where multiple outcomes are possible. Example applications include analyses of farmer use of multiple information sources, management practices, or technologies. We applied the framework to analyze use of multiple information sources by beef cattle farmers. We provide measures of how farmer demographics, farm characteristics, and risk attitudes influenced farmer use of information from Extension, producer groups, popular press, the U.S. Department of Agriculture, the Internet, and other farmers. Education and greater willingness to take risk positively influenced information use among the farmers we studied. Our process has implications for broader use within Extension.
14 pages., Article #:3FEA9, via online journal., This article reports on a study to determine which information sources organic growers use to inform farming practices by conducting in-depth semi-structured interviews with 23 organic farmers across 17 North Carolina counties. Effective information sources included: networking, agricultural organizations, universities, conferences, Extension, Web resources, personal experience, books, organic buyers/certifiers, and consultants. Results suggest that grower-to-grower networking is a highly effective information-seeking behavior for organic growers. Recommendations for Extension personnel include reshaping educational programing for organic growers to include peer-to-peer information sharing, as well as increased investment to graduate and undergraduate programs that train future Extension agents in organic production approaches.
23 pages., via online journal., Unequal reach and access to information is an issue that affects women involved in agricultural activities around the world. Recent initiatives to address gender unequal access to agricultural information have been clumsy, overlooking participatory approaches that focus on transformative change. This study uses Pakistani rural advisory services to compare farmers' and extension workers’ perceptions of access to agricultural information, to identify culturally acceptable gender-responsive schemes.
6 pages., via online journal., The role of media in agricultural sector in Pakistan is considerably high and in case of Punjab its role becomes manifold. In such a backdrop, this study was carried out to explore the relevance and effectiveness of media (TV and Radio) for farmers in providing agricultural information. The effectiveness of media was assessed by investigating the access to and availability of the sources used, frequency, preferred medium (language) of the source and the coverage of factors affecting agricultural productivity by the source. For this purpose, District Nankana Sahib of Punjab was selected. Multistage sampling technique was employed to select two tehsils (Shahkot and Sangla Hill) of Nankana Sahib randomly. Further, five villages from these two tehsils were selected conveniently and 90 farmers were approached employing convenient sampling technique. The findings imply that TV and Radio subscribers are considerably high but the usage of media for agriculture information is not as effective as it should be. The study revealed that most of the participants had access to TV and radio but preferred brochures, pamphlets, newspapers, agents of pesticide companies and fellow farmers for acquiring relevant information. Most of the agricultural information delivered through TV and radio was in Urdu while the participants showed their preference for Punjabi or local language as a medium of such information. As for coverage of factors affecting agricultural productivity, weather forecast, plant protection measures, livestock and sowing methods were given extensive coverage while machinery and crop variety were slightly covered.
5 pages., via online journal., In India sustaining dairy farming as a rural livelihood and to meet the growing demand of milk, necessitates development and dissemination of technology for improving the farm’s output. There is also a need to understand how far existing innovations are adopted by farmers and factors influencing adoption and/or rejection. Hence, the factors that influence adoption and the extent of adoption were consolidated from past research using meta analysis and other techniques. It was found that at large-level farmer’s knowledge (true effect size r value +0.64) and at medium-level (true effect size r value ranging from +0.32 to +0.47) attitude, risk-taking behaviour and economic motivation, milk production and sales, education, extension agency contacts and mass media exposure influenced adoption of dairy innovation. Further, along with the above factors poor innovation attributes were limiting adoption to 55%.
32 pages., via online journal., The phrase in the title is not mine. I am borrowing it here from syndicated
columnist and cowboy poet Baxter Black, who borrowed the title of one
of his own columns “Growth of Agricultural Ignorance” from the editor of
the Delmarva Farmer (a weekly agricultural publication serving the Delaware,
Maryland, and Virginia region). In many ways I agree with the term, and
believe it is accurate in part to describe American society in the late twentieth
century and into the twenty-first. Thus, I would like to take this opportunity
to discuss some trends in American agriculture, and for that matter, agricultural history, and some concerns that I have about them. Not all the trends are bad, of course, and perhaps in some ways, at least, American society is less agriculturally ignorant than Black and others suggest.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10653
Notes:
3 pages., via website, "Growing Produce"., The majority of the editors at the newspaper were from urban areas, which I think was the reason they often either had a tough time grasping these stories, or thought I was biased toward growers. I’m sure you know what I mean, they thought agriculture used way too much of California’s limited water supply, or that farmers used too many pesticides, etc.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10672
Notes:
7 pages., via Scientific American website., Farming across the Midwest will be challenged by a shifting climate and may struggle to keep up crop production.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10673
Notes:
4 pages., via Scientific American website., Opinion piece by Esther Ngumbi, a distinguished postdoctoral researcher at University of Illinois at Urbana Champaign Entomology Department and a Food Security, on why she believes there needs to be a bigger emphasis on public communication by scientists.
18 pages., via online journal., Drought is defined, experienced, and communicated about in multiple ways. This case study examines individual definitions of drought (timing, impacts, and severity) and attitudes about climate change. Household surveys (n = 120) were conducted in Cimarron County, Oklahoma and Union County, New Mexico using a stratified random sampling method to select farmers, ranchers, and town residents. Information about drought is primarily communicated between neighbors, friends, and family, as well as media and local governing agencies. Residents perceive the recent drought to be the worst drought on record, regardless of previous drought experiences. Residents reported widespread drought-related impacts on agriculture, environment, and society. Most residents see drought as cyclical and driven by natural causes, rather than human causes. We recommend adaptive drought communication engage more fully with identity, place, and history. Climate information should be presented in a relevant manner to diverse agricultural stakeholders with differing attitudes about climate change, management, and climate information.
15 pages., via online journal., Communicating about the use and management of open spaces occurs within a complex social environment replete with diverse stakeholder opinions and meta-narratives. For western US rangelands, productionbased enterprises have been the traditional use but increasingly they are valued for ecosystem services such as water, recreation, biodiversity, and aesthetics which have led to additional conflict. We surveyed Wyoming-based members of six agricultural (Ag) and four environmental/conservation (Env/Con) groups to determine grazingcentric mutual exclusivity of special interests, common values, and emergent themes. We assessed 197 survey participants; 150 from Ag groups and 47 from Env/Con groups. Of 10 values assessed, “watershed” and “plant diversity” were similarly valued by both group types. These naturally dichotomous groups also agreed that communication and reliance on science are needed. Communication and conflict resolution about the use of open spaces can benefit from addressing social presuppositions and meta-narratives of broader audiences to facilitate effective dialogue and solutions.
Hasan, Md. Mahedi (author), Mondal, Md. Nazrul Islam (author), Islam, Md. Nurul (author), and Hoque, Md. Aminul (author)
Format:
Online journal article
Publication Date:
2017
Published:
United States: Taylor & Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: D10728
Journal Title Details:
32(3): 214-223
Notes:
11 pages., via online journal., Farm programmes (FPs) of varied categories have been developed and
aired over several decades by Bangladesh Betar, the national radio of
Bangladesh for the diffusion of farm technologies. The study aimed
to produce an in-depth academic evaluation of their effectiveness
in educating farmers in Bangladesh. A sample of 465 respondents
from the Khulna and Rajshahi divisions in Bangladesh was randomly
selected for a questionnaire survey. To analyse the data, relevant
documents were collected from the Ministry of Information, the
Ministry of Agriculture, and the Ministry of Fisheries and Livestock
of Bangladesh. Frequency distribution, z-test, and binary logistic
regression analysis were used as statistical tools. The farm knowledge
levels of the farmers were considered the predictors for evaluating
the effectiveness of FPs. The results revealed that 93.33% of the
sample did not listen to the FPs, while only very few of the listeners
listened regularly. Despite this, at the ‘weak’ and ‘average’ levels of
knowledge significant differences were noted between listener and
non-listener farmers of FPs. The binary logistic regression analysis
(Model 1) identified that the farmers who listened to the FPs were
likely to acquire farm knowledge 6.62 times more than the farmers
who did not listen to the FPs. The farmers who listened to the FPs were
likely to have farm knowledge 2.64 times more than the farmers who
did not listen to the FPs but consulted with other sources of farming
information (Model 2). Similarly, a listener of FPs with farm training
was likely to acquire farm knowledge 5.76 times more than a nonlistener with farm training (Model 3). The FPs were found to be very
effective and could be used to better complement other mechanisms
for educating farmers. Regular access to the FPs ought to be ensured
through appropriate stimulants for the diffusion of farm technologies.
19 pages., via online journal., Vegetable farming is the main source of livelihood for smallholder farmers in Eswatini. However, the production and marketing challenges they faced inhibits the farmers from benefiting fully, which calls for relational transactions to enhance exchange efficiency. Therefore, this study aims to determine the nature of relationship constructs between vegetable farmers selling to formal and informal channels. Data elicited from 170 farmers were analysed using factor analysis, multiple regression analysis and discriminant analysis. Results revealed that farmers derived satisfaction from the price offered and communication, while trust was derived from satisfaction, communication and duration of the relationship, and commitment was derived from trust in both channels. The discriminant analysis results revealed that there is statistical significant difference between the channels. Farmers supplying formal markets perceived levels of satisfaction, trust, and commitment better than those supplying informal markets. The results also indicated that satisfaction and trust were the best predictors of the nature of the relationships. The lack of written contracts and low produce quantity purchased by the formal markets contributes to the low-level establishment of the farmer-buyer relationships. Therefore, coordinated supply chains and supplier-development approaches are necessary to complement the logistical requirements associated with fresh produce and to create mutual benefits.
13 pages., via online journal., The study explores the impacts of Nepali farmers’ climate change perceptions on their farming practices over the last three decades (1980–2014). Results from a survey with 496 farmers show that nearly all farmers attributed changes in crop varieties and cropping patterns mainly to technological and market-related factors and not to climate change. A comparison between perceptions and meteorological data shows that while perceptions of changes in maximum temperatures did match observed trends, perceptions of changes in minimum temperature and rainfall did not. The results indicate that the climate change message in the past 30 years has not been definite enough to have a consistent impact on either farmers’ perceptions or their farming practices. This may impede farmers’ adaptive capacity in dealing with increasingly severe future climate change impacts. Because of large variations in the micro-climate of the study locations and the locations of the weather stations from which we obtained the meteorological data, the results need to be treated with caution. However, we suggest that for farmers to effectively adapt to climate change, it may be necessary for responsible state and non-state actors to improve their communication on expected climate change impacts.
12 pages., via online journal., This study explores the status of mobile usage among the agriculture community in the North‐Central province of Sri Lanka in relation to interactions with major agriculture stakeholders. The objectives of the study were to study the factors affecting the mobile use by farmers, farmers' willingness to receive agricultural information through mobile communication technology, and awareness on mobile based agriculture information systems. Primary data were collected at two stages using two structured interview schedules (N=390, n=65). According to the findings the access to mobile phone was considerable higher among the study group while age and education had an effect on using a mobile phone. Only a few farmers have yet started using them efficiently for agriculture and other commercial purposes. A considerable number of farmers used the mobile phones to contact input suppliers, buyers, agriculture extension officers and other farmers in the area, mostly those who represent community based organizations.
15 pages., via online journal., This study aimed to analyse the mediating role of farmers' time perspective in water resources exploitation behaviour/s (WREB). The study was descriptive correlational and causal relational and was carried out using a survey. The statistical population consisted of farmers in the eastern area of Lake Urmia (N = 232 295), of whom 386 persons were selected using a stratified random sampling method. The instrument was a questionnaire, whose validity was confirmed by a panel of experts. Its reliability was also verified by performing the Cronbach's alpha test (0.60 ≥ α ≥ 0.94). The causal framework is presented based on the findings. In such a condition, self‐efficacy, psychological needs and time perspective had the highest total causal effect on farmers' WREB. Moreover, the results confirmed the mediating role of time perspective (as a personal variable) and time norms (as a social variable) in WREB. Therefore, the proper conduct of farmers' WREB needs to provide a futuristic perspective, which is also confirmed by social norms.
19 pages., via online journal., Agricultural e‐commerce clusters are new phenomena that have emerged in rural China. In examining the case of Shuyang County in Jiangsu Province, this paper puts forward an integrated model revealing the formation mechanism of agricultural e‐commerce clusters. The paper shows that the formation of agricultural e‐commerce clusters involves four processes of technology introduction, technology diffusion, quality crisis, and industrial agglomeration based on elements such as industry bases, e‐commerce platforms, network facilities, logistics services, entrepreneurial talent, local government, and market demand. Rural social networks and imitation behaviors promote technology diffusion by reducing the cost of technology introduction, and industrial agglomeration is found in the economies showing a deepening of labor divisions and geographic agglomeration. Throughout the formation process, a quality crisis may occur due to a race to the bottom and the opportunistic behaviors of local farmers. This work suggests that regional e‐commerce development is a systematic project. Governments of developing countries should not only realize the positive impacts of e‐commerce for the development of the agricultural industry but also recognize the premise and logic of how e‐commerce can play a prominent role.
16 pages., via online journal., To date, little is known about how information flows within farmer groups and how extension interventions could be designed to deliver combined information on agriculture and nutrition. This study uses unique network data from 815 farm households in Kenya to investigate the structure and characteristics of agricultural and nutrition information networks within farmer groups. Dyadic regressions are used to analyze the factors influencing link formation for the exchange of agricultural and nutrition information. In addition, we apply fixed‐effects models to identify the characteristics of central persons driving information exchange in the two networks, as well as potentially isolated persons, who are excluded from information networks within their farmer groups. Our results show that nutrition information is exchanged within farmer groups, although to a limited extent, and mostly flows through the existing agricultural information links. Thus, diffusing nutrition information through agricultural extension systems may be a viable approach. Our findings further suggest that group leaders and persons living in central locations are important drivers in the diffusion of information in both networks and may thus serve as suitable entry points for nutrition‐sensitive extension programs. However, we also identify important heterogeneities in network characteristics. In particular, nutrition information is less often exchanged between men and women, and some group members are completely isolated from nutrition information exchange within their farmer groups. We derive recommendations on taking these differences in network structure and characteristics into account when designing nutrition‐sensitive extension programs.
16 pages., via online journal., raceability system has received wide attention in solving food safety issues, via which food information could be tracked back to producer/farmers. Consumers need to obtain this information from producers or social networks, trust in the information, and consequently assess perceived risks, especially when food scandals are exposed to the media. In this study, we introduce the social embeddedness theory to understand how consumers' social activities affect their risk perceptions on traceable food. Specifically, we investigate how risk perceptions are predicted by the interpersonal relationships, organizational level and social-level relationships. Results show that the interpersonal relationships were associated with lower levels of risk perceptions, while organizational and social relationships impacted consumer's risk perceptions at middle and higher levels, respectively. Results also show that the “ripple effect” extended to effect of risk events with negative information, however, did not exist for the group exposed to positive information. Potential food safety implications have been proposed to identify for effective risk mitigation under media coverages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: D10831
Notes:
10 pages., via website AgWeb's Farm Journal, In their story, “Plowed Under, The Next American Farm Bust Is Upon Us,” (paywall) the Wall Street Journal reported on the tough times we’re facing in agriculture. They are tough. And, as a corn and soybean farmer, it’s painful to see. But farmers are nothing if not resilient. And we’ll survive this one too.
Mashroofa, Mohamed Majeed (author) and Wathmanel Senevirathne (author)
Format:
Conference paper
Publication Date:
2014
Published:
International Federation of Library Associations and Institutions, The Hague, Netherlands.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10847
Notes:
17 pages., via depository, IFLA Library., Access to information plays crucial role in getting best agricultural products with some other factors such as soil, weather, biochemical products and their application. Several types of information are required by farmers of Sri Lanka for agricultural activities. This study focuses on the relationship of information literacy and the enhanced access to agricultural productivity. Therefore, this research aims to determine the information literacy level of paddy farmers of Ampara district in Sri Lanka in accessing agricultural information and explores how much this support the enhanced agricultural productivity. Stratified random sampling technique was used to select sample paddy farmers of Ampara district. 57 farmers were selected as the sample from all nineteen D.S. divisions of Ampara as three from each division. Survey method was used to collect data for this study. Questionnaire and Interview were used as research instruments. District Officer of Agriculture was interviewed and farmers were administered with questionnaires. Result was analyzed mainly quantitatively by using SPSS and Mini Tab. Qualitative analysis is also carried out. This study resulted that majority respondents preferred verbal communication, print sources and the use of computer and internet is reported poor. Communication gap, poor communication services, lack of libraries, lack of information literacy skills, poor infra structure and inadequate extension services might have caused poor access to information. Department of Agriculture under Central government and Agrarian Services Board under provincial ministry serve to these farmers as much as possible to provide information. However the information received by farmers indicated that it is not to the expected level. Therefore, it is concluded that government and local authorities should develop the existing services, information and communication systems to facilitate the farmers to access relevant information on time in order to gain best agricultural productivity. Though the perception of farmers indicates that they are information literate, facts and information related to format, mode and sources they preferred shows that these farmers are not much skilled on information literacy. This study recommends educating the farmers on access to information. Information Literacy should be taught to the farmers from the grass root level.
12 pages., via online journal., In recent years, there has been extensive investment in e-governance throughout the developing world. Still, little is known about the impact of those investments, partly due to a lack of assessment guidance. In this study modified sustainable livelihood framework approach was used for studying impact of the project on farmers. Before and after data was collected from the registered farmers using recall method to assess the impact of the project on all five types of capital (Natural capital, financial capital, human capital, physical capital and social capital). It was found that after implementation of the project, in the category of natural capital, average production and average sold quantity of rice, wheat, pigeon pea, mustard, and green gram has been significantly increased and in the category of financial capital, respondents’ average family income, earning from agriculture and allied sector and benefit from government schemes has been significantly increased and in the category of human capital, average number of training received by respondents and average number of extension contacts made by respondents has been significantly increased and in the category of physical capital, average storage facility has been increased by respondents and in the category of social capital, average number of meetings attended by respondents in Krishi Gyan Kendra has been significantly increased.
An accompanying paper of the same title represents an earlier version of the journal article, including the Figure 1 and Reference list not included in the html version of the journal article., Via online., Information technology has developed rapidly, particularly in the area of social media. Almost all groups in society now use social media in their day to day activities, and one group that has been greatly impacted is young farmers. Before this era, farmers had difficulty accessing information. This study aims to find out what benefits are obtained and obstacles encountered by the use of social media in farming activities by the young farmers. This paper is descriptive explorative by using a qualitative approach. The data collection technique itself uses in-depth interviews, observations, literature studies, and documentation. The research location was in Bulukerto Village, Bumiaji Sub-District, Batu City which was carried out from November to December, 2017. The informants were chosen because they already used new media to support their farming activities. The result is the use of social media in the agricultural sector is widely used by young farmers in order to increase revenue and to seek information. Even so, there are still a number of problems faced by young farmers when utilizing social media, namely those interested in buying and selling online for agricultural products are not as high as other products and about the trust. The advice that can be given is farmers must post photos of products on Instagram with good pictures and caption. They also can tag others to reshare and spread the product information.
13 pages, online journal, This article examines the reach, the amount, the content and the quality of agricultural extension in County Laois in Ireland as reported by farmers. It seeks to better understand extension interaction in an Irish county case.
15 pages, online journal article, Purpose: This paper examines the attitudes and perceptions of Irish adolescents towards potential careers in dairy farming within the context of generational renewal for a dynamic agri-food sector.
Design/methodology/approach: The lens of occupational choice theory was used to present a framework within which potential careers are considered. A questionnaire-survey was undertaken with 490 Irish adolescents (15–18 yrs).
Findings: While parents have the greatest influence on the career choices of adolescents, there was a positive correlation between studying agricultural science in school and considering an agricultural related career. Adolescent's attitudes towards careers in dairy farming were subject to perceptions about gender, farm ownership, potential income and work-life balance. There was a high degree of openness to gaining work experience on dairy farms.
Practical implications: With an increased interest in agricultural science in second level schools in Ireland, the findings point to opportunities to influence awareness and attitudes of adolescents and their parents about career possibilities in dairy farming and to encourage both familial and non-familiar generational renewal.
Theoretical implications: The paper contributes an understanding of career choices and aspirations in adolescence to add to the growing body of literature on generational renewal in farming.
Originality/value: This paper focuses specifically on dairy farming, providing more detailed information about adolescents’ perceptions of dairy farming careers. The study highlights the positive relationship between studying agricultural science in school and subsequent interest in agricultural related careers. The results indicate that generation renewal in agriculture can be enhanced by giving increased attention to agriculture in school curricula.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10892
Notes:
Online from the Institute for Rural Journalism and Community Issues, Lexington, Kentucky, Rural Blog. 3 pages., Describes the editorial approach of two award-winning local newspapers in focusing on the human toll of changing market forces in the dairy industry.
Ferreira, Pedro (author), Gupta, Nakull (author), O'Neill, Jacki (author), and Cutrell, Edward (author)
Format:
Conference paper
Publication Date:
2015-03
Published:
ACM New York, NY, USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10907
Notes:
12 pages., CSCW '15 Proceedings of the 18th ACM Conference on Computer Supported Cooperative Work & Social Computing, via online database, ACM Digital Library., With the wide penetration of mobile internet, social networking (SN) systems are becoming increasingly popular in the developing world. However, most SN sites are text heavy, and are therefore unusable by low-literate populations. Here we ask what would an SN application for low-literate users look like and how would it be used? We designed and deployed KrishiPustak, an audio-visual SN mobile application for low-literate farming populations in rural India. Over a four month deployment, 306 farmers registered through the phones of eight agricultural mediators making 514 posts and 180 replies. We conducted interviews with farmers and mediators and analyzed the content to understand system usage and to drive iterative design. The context of mediated use and agricultural framing had a powerful impact on system understanding (what it was for) and usage. Overall, KrishiPustak was useful and usable, but none-the-less we identify a number of design recommendations for similar SN systems.
Hapsari, H. (author), Hapsari, D. (author), Karyani, T. (author), and Fatimah, S. (author)
Format:
Conference paper
Publication Date:
2019
Published:
IOP Publishing Ltd
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10909
Journal Title Details:
306
Notes:
10 pages., IOP Conference Series: Earth and Environmental Science, via IOPScience website., Climate change is a threat to indigenous farming systems that rely on nature. Indigenous society has idiosyncrasies in managing agricultural systems that relate to nature. This study aims to examine the adaptation mechanism of indigenous farming systems to climate change in terms of social, economic, and technological aspects. The study was conducted in Indigenous Village of Kasepuhan Ciptagelar of Sukabumi Regency West Java. The research method is case study. The technique of collecting data through in-depth interviews with selected informants, participant observation, and focus group discussion (FGD). The results showed that the indigenous society of Kasepuhan Ciptagelar experienced the changes that occur in the environment as a result of climate change. Strategies to adapt to these changes, among others: (1) use natural resources in a sustainable manner, (2) preserve the customary positive impact on the environment, (3) do a crop rotation system, (4) managing the communal granary community food security system, (5) maintaining social values in the society, (6) establish cooperation with the agricultural institutions; (7) utilizing communication networks and information systems; (8) with some help from external parties in the repair of facilities and infrastructure, such as transportation and irrigation; (9) perform the processing of non-rice farming profit-oriented, and (10) instilling the values of local wisdom to the younger generation from an early age.
Why is a change in the focus of rural development needed? Sinek (2009) pointed out that the first question addressed by successful entrepreneurs when establishing their companies is, why should the enterprise be created, what is the purpose of it? With the outcome of a conversation with an academic colleague in mind, that even scientific papers have a story to tell, the author has structured this paper in line with the 'golden circle' approach of Sinek (2009), namely asking why, then how and then what? At the beginning of her research career in rural development, the author examined the role of the European Union's (EU) Common Agricultural Policy (CAP) in Hungary, with special regard to agri-environmental management. As this research was linked to policy regulations it was in rather a 'top down' direction, examining the effects of selected tools such as agri-environmental measures, direct payments and the LEADER approach. The experience gained during this period (2001-2006) redirected the interest of the author to human and social capital. Examination of sustainability, resilience and system thinking has become a basic element in her work. Acceptance by agriculture that corporate social responsibility is a pre-condition for the licence to produce is now an established societal demand. Production methods that have regard for the planet and people as well as profi t have become a 'must' for the food industry (Slingerland and Rab-binge, 2009). The author keeps in mind the three dimensions of sustainability (nature, society and economy), in which nature creates the frame, the limits of growth, and society is understood to be part of it. Each human being, as an indi-vidual part of society, has his/her responsibility and has to understand the system he/she lives in. This is very important because, as Senge (2011) points out, people do not believe that they infl uence the future, while Johnson (2013), in line with Meier (2005), states that our future is based on how we as individuals live and talk today. In Hungary, human and social resources, which play an important role in the rural economy, show a great defi cit (Katona Kovács, 2006a). Appreciating the importance of human and social capital and their deficit in the North Great Plain NUTS 2 region where she lives, the author is look-ing for ways to increase these resources. This is the first and most important answer to the why question. Since 2006 the author's research work has sought answers to how human and social capital could be increased in local economies, as key factors for future development, even in the improvement of agri-environment management. Although there are good examples of changes generated through policy instruments, such as the LEADER pro-gramme (ÖIR, 2004), instead of trying to form or to increase human and social capital via 'top down' policy mechanisms, while keeping the importance of these instruments in mind, the author is looking for 'bottom-up' tools and participatory actions. This preference is based on an increasing body of evidence. For example, Dam et al. (2009) explore the transi-tion of societal organisation from heavy reliance on the state towards self-organisation by citizens in communities. They note that private citizens are increasingly expected to take responsibility for the direction of their own lives. The suc-cess of the LEADER programme also comes from the space it gives for bottom-up approaches, for partnership and co-creation. Based on the model elaborated by Lukesch (2007), Katona Kovács et al. (2011) examined, from the three modes of operation offered by the model (animating actions, struc-turing actions and consolidating actions), the types of activities of the Local Action Groups (LAGs) in the North Great Plain region. Their results demonstrate the importance of animating actions amongst the LAGs in the region. In this region the level of governance is such that "the ability of people to articulate their common needs is the starting point for many innovations ... It is the only point where we can speak about development programmes in the strict sense" (Lukesch, 2007, p.16). Today animating actions are the most needed operations in the North Great Plain region, so as to encourage different actors to work together and experience the results of common thinking. Dialogue about the common needs is an important first step to help the development of local communities.
This study presents an efficient version of test for the hypothesis that education plays a key role in influencing agricultural productivity based on a switching regression model. In the present setting, farmers’ ability to deal with disequilibria is allowed to change with education, which thereby provides a concrete evidence of the effect of education on selected East Asian production agriculture. The results suggest that there exists a threshold for education to be influential to agricultural productivity change when the selected East-Asian economies are categoried by their degree of economic development. Moreover, for the group of economies where education constitutes a major determinant of productivity growth in both the technological progression and/or stagnation/recession regimes, the effect of education is found to vary from economy to economy and from regime to regime. Generally speaking, however, those East-Asian economies tend to reach their turning point in short time despite of the mentioned differences. This result therefore leads to important policy implications concerning giving an impetus to human capital investment in the agriculture sector.
This study empirically examined the effects of the participatory approach on the adoption of new crop varieties and agricultural practices. Particularly, we focused on the social network structure and examined how the introduced technologies diffused through networks in rural Ethiopia. Our empirical results indicate that if farmers knew and trusted fellow participants, the probability of adopting a new variety increased by 25 percentage points. However, this network had no statistical impact on the diffusion of new agricultural practices. We conclude that the participatory approach has great potential in the adoption of new crop varieties through the social networks of farmers in Ethiopia.
In recent years, there has been a rapid growth in new type, direct and short supply chains (SSC) Hungary, and the markets have proved to be globalisation-resilient, keeping their market share from sales of fast-moving consumer goods. We conducted a consumer and producer survey to identify the most important expectations and experiences about markets in Hungary. We applied a service quality model (SERVQUAL) to measure the consumers’ and producers’ opinions and satisfaction of Hungarian markets. A warning result of our study is that vendors estimate their level of service above that of the consumers’ experiences which means that, in spite of the direct communication, they do not have an accurate understanding of their customers’ requirements. Our surveys also showed that there is a substantial deficiency between the services expected and experienced at markets in all dimensions (environment, service, convenience and produce) that influence the choice of retail channel. The most important dimension proved to be produce quality which should thus remain in the focus of market developments. In recent years, new trends in urban local food movements have started to emerge in Hungary which could not be detected at the time of our survey (2012). Thus we intend to extend our survey in the future to see whether these new local-alternative food movements have formed a new consumer segment for farmers’ markets in Hungary, and in what way should the market vendors modify their services to be able to ride this new trend.
Hirsch, Darya (author), Heuschkel, Zoe (author), and Terlau, Wiltrud (author)
Format:
Paper
Publication Date:
2018
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: D10930
Notes:
2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck, Austria. International European Forum on System Dynamics and Innovation in Food Networks. 5 pages., Urban food systems consist of many stakeholders with different perspectives, different interests and different governance tools. This study aimed at developing potential future scenarios for the food system of Cologne by analysing the system with a Delphi approach. In our research-design, the suitability of the Delphi-method was evaluated not only as a tool for future modelling and scenario design, but also as a communication tool among the group of participants on a multistakeholder platform. As a case study, the Food Policy Council of Cologne, Germany was used. Cologne can be seen as a forerunner among German cities in the development of a new urban food policy. Some of the successful steps to re-envisioning food as an urban system include joining the Milan Urban Food Policy Pact, the decision of the City Council to become an edible city and the establishment of a Food Policy Council. For the study it was important to capture participants’ visions of a common goal regarding the governance of the urban food system and also to identify mental ‘silos’. It was obvious that the municipality of Cologne together with the Food Policy Council made great efforts towards participatory processes to build a vision for a sustainable and regional food supply. However, many stakeholder-groups in the process still work exclusively among themselves and do not actively practice the confrontation with the viewpoints of other relevant groups. This supports the maintenance of ‘silos’ and leaves little room for face-to-face discussions. Therefore, the primary aim of this study is to explore key components of food provisioning in the future for Cologne while confronting all stakeholders (municipal administration and politicians, farmers and food activists) with the perspectives of all group members. We used a multi-stakeholder Delphi approach with 19 panellists to find out essential components of the municipal regional food provisioning system in Cologne. Unique in this Delphi study is the bringing together of municipal administration, regional urban farmers and food activists. The research is still on-going, but preliminary results show that more communication among all relevant actors, especially horizontally among different city departments, in the urban food system is needed.
Landini, Fernando (author), Bianqui, Vanina (author), Vargas, Gilda (author), Inés Mathot y Rebolé, María (author), Martinez, Manuela (author), and Consejo Nacional de Investigaciones Científicas y Técnicas, Argentina National Council of Scientific and Technological Research, Argentina
University of La Cuenca del Plata, Argentina
University of Morón, Argentina
University of Buenos Aires, Argentina
Format:
Online journal article
Publication Date:
2017-10-07
Published:
Argentina: Science Direct
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: D10934
12 pages, via online journal, Working with farmers' groups, associations and cooperatives constitutes a fundamental element of extension work with family farmers. Despite the fact that extension practitioners face many problems in this area of their work, there is currently a lack of academic literature that systematically addresses the topic and offers concrete guidelines for practice. Thus, this paper will aim to clarify the benefits of farmers' groups, associations and networks within the context of family farming, systematise problems faced by rural extensionists when working with farmers' groups and associations, provide conceptual tools for understanding group and associative processes, and construct a set of guidelines and recommendations for facing said problems. In order to achieve these aims, the authors conducted an extensive literature review and drew upon their personal experience on the topic.
Results suggest that some of the benefits of associative work are: better access to inputs, produce and credit markets, the facilitation of learning processes, the empowerment of family farmers as social actors, and a reduction of rural extension costs. Additionally, with respects to the problems faced by extensionists, the following can be highlighted: individualist attitudes and conflicts between farmers, scarce participation and commitment, problems with leaderships and with organisations' administrative management, and the lack of extensionists' training to address these processes, among others. With regards to the factors that increase trust and cooperation are: interpersonal communication and mutual knowledge, sharing problems, values and objectives, and the existence of shared rules for the functioning of the group that include sanctions for transgressors. In this context, the extensionists' role will be that of facilitating processes of construction of group relationships, creating rules for the groups' functioning and developing the group's capacities for self-management.
Montgomery, Stephanie C. (author), Martin, Robert J. (author), Guppy, Chris (author), Wright, Graeme C. (author), Tighe, Matthew K. (author), and Agronomy and Soil Science, School of Environmental and Rural Science, University of New England
Format:
Online journal article
Publication Date:
2017-11
Published:
Australia: Science Direct
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: D10937
9 pages, via online journal, Upland farming in Northwest Cambodia has developed rapidly over the last 20 years, with limitations to the plough based system now apparent, including soil degradation and reductions in yield and profitability. A survey was conducted in order to prioritise the main constraints to production, to aid in future research planning, and to identify potential beneficial modifications to the current system. Three hundred and ninety one farmers were interviewed regarding their current farming system constraints, knowledge of conservation agriculture and their future plans in the Districts of Samlout in Battambang Province and Sala Krau in Pailin Province. Perceived major problems in the farming system were extreme climate events such as droughts and heavy rain, declining crop yields, and cash flow shortages, particularly in the pre-monsoon period. This is a plough based farming system, yet 66% of farmers had heard of conservation agriculture, and 59% wanted to learn more about conservation agriculture practices. Two thirds of farmers were interested in how to grow crops in the post-monsoon dry season on residual soil moisture. The survey highlighted opportunities for farmer education and adoption of farming system modifications to improve productivity and sustainability of the farming system in Northwest Cambodia, and assist with climate change adaptation.
Stoudmann, Natasha (author), Waeber, Patrick O. (author), Randriamalala, Ihoby H. (author), Garcia, Claude (author), and Forest Management and Development, Swiss Federal Institute of Technology (ETH), Zurich, Switzerland
Madagascar Wildlife Conservation, Ambatondrazaka, Madagascar
Forêts et Sociétés, CIRAD, Montpellier, France
Format:
Online journal article
Publication Date:
2017-11
Published:
Madagascar: Science Direct
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10938
16 pages, via online journal article, Purpose: In this paper, the knowledge dynamics of the farmer–rural extensionist’ interface were explored from extensionists’ perspective with the aim of understanding the matchmaking processes between supply and demand of extension services at the micro-level. Design/methodology/approach: Forty semi-structured interviews were conducted with extensionists whom work in the North-Eastern, Argentine provinces. Findings: Two different, general types of knowledge dynamics were identified: one moderately diffusionist, based on a hierarchical relationship and the prioritisation of experts’ knowledge, and the other constructivist, based on horizontal processes of co-construction. Interestingly, some extensionists support beliefs pertaining to both approaches. They also highlight the importance of unceremonious trainings, interpersonal trust and making recommendations that take into account farmers’ rationale. Practical implications: Results show the persistence of diffusionist rural extension and that extensionists have different, even contradictory, extension approaches, which renders inappropriate any attempt to generalise their perspectives. Theoretical implications: This study suggests that farmers’ demand is the result of a constructive, interactive process, and thus is not prior to the interaction between the demand side (farmers) and the supply side (extensionists). Consequently, the knowledge and power dynamics that take place within the farmer–extensionist interface should be considered the nucleus of demand construction and the matchmaking process. Originality/value: This paper addresses the dynamic matchmaking process between supply and demand of extension services at the micro-level, suggesting it is a constructive process and showing the core role played by power dynamics.
Spurk, Christoph (author), Asule, Pamellah (author), Ofori-Baah, Rebecca (author), Chikopela, Louis (author), Diarra, Boubacar (author), Koch, Carmen (author), and Wageningen University
Format:
Online journal article
Publication Date:
2019-08-21
Published:
Netherlands: Taylor & Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10944
22 pages, via online journal article, Purpose: Soil fertility is decreasing in many parts of Sub-Saharan Africa. To mitigate this trend, various agricultural technologies are available, but their uptake by farmers has been low. Perception of the problem, information exposure, and knowledge play a major role in adoption of technologies. This study assessed empirically the levels of perception, knowledge and information exposure among African farmers as an indicator for potential adoption of soil fertility technologies.
Design/Methodology/approach: The study used survey data of more than 2,400 small-scale farmers selected through random sampling from Ghana, Kenya, Mali and Zambia. The survey investigated socio-economic factors, exposure to media, perception and knowledge of soil fertility and other information.
Findings: Many farmers did not perceive soil fertility as a major challenge, except in Mali; farmers were hardly receiving information on soil fertility from professional agricultural sources, and they often lacked accurate knowledge about soil fertility technologies. Radio was by far the most used information source for farmers.
Practical implications: The study has exposed the need for interventions to increase awareness, information exposure, and knowledge about soil fertility among farmers to strengthen the adoption of soil fertility technologies. It also calls for innovative ways of strengthening extension services through links with radio.
Theoretical implications: The role of communication in the uptake of agricultural innovations is still under-researched, and hence this study exposes the need to investigate in-depth knowledge, perception levels, and quality and frequency of information exposure on various channels of soil fertility management.
Originality: This is one of the few studies empirically measuring perception, information frequency on various channels, and knowledge of soil fertility among small-scale farmers in African countries.
12 pages, via online journal, Since the rice crisis of 2007, the government of Benin has initiated many programmes for rice intensification. Comparison of three rice production areas shows that local rice production has indeed been increased by the facilities provided by the government programmes. Although broadly the same facilities (market outlet, credit, input, etc.) were provided to rice farmers in the three study areas, which are located close to one another, there are not only similar, but also some different outcomes with regard to farmers' practices. There were also some unexpected changes, like the shift from limited collective canal cleaning to individual canal cleaning in Koussin-Lélé and the use of pumps in upland areas in Bamè. The study explores the interplay between these external interventions of government programmes and local actions of farmers to explain the outcomes. Using an actor-oriented perspective, the study concludes that farmers' agency played a critical role in the success of interventions; the changes occurred because of local actions of the farmers and intermediaries interacting with the external interventions at diverse junctures. Differences in strategies for resolving livelihood problems, in production options and biophysical conditions influence farmers' local actions and contribute to the explanation of the diversity of outcomes. The main lesson drawn from this research is that evaluation studies should not consider external interventions as the only or primary source of change. The dynamic interplay between local agency, intermediation and external interventions makes room for change.
Hauser, Michael (author), Lindtner, Mara (author), Prehsler, Sarah (author), Probst, Lorenz (author), and University of Natural Resources and Life Sciences, Austria
Format:
Online journal article
Publication Date:
2016-07-30
Published:
Austria: Science Direct
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10962
9 pages, via online journal, Farmers who engage in farmer participatory research (FPR) change their established social roles in households and communities. As such, comprehension of farmers’ role transitions is important to understand the extrinsic and intrinsic factors impeding or supporting the uptake and use of FPR by farmers. The existing FPR literature, however, does not address such role transitions. In this study, we analyzed farmers’ experiences with FPR and underlying role transitions in a commercial organic agriculture project in western Uganda. We drew on quantitative and qualitative data from interviews, group discussions, and observations involving farmers and extension workers. Our results suggest extrinsic and intrinsic factors affect farmers’ self-conception, influencing their willingness to participate in FPR. The level of alignment between the self-conception and the anticipated role determines farmers’ decision regarding participation in FPR and affects their response pattern. Farmers’ response pattern and individual set of inhibitors and facilitators lead to the experience of role insufficiency or role mastery, which is crucial for farmers’ continuation or termination of on-farm experiments. Understanding and facilitating role transitions is, therefore, essential for sustaining on-farm experiments, which complements current technical FPR training.
10 pages, via online journal, As the agricultural industries of developed countries undergo an extended period of change, increasing numbers of farmers are leaving farming. In this paper, we investigate the relationship between intention to exit farming and farmer wellbeing, drawing on and adapting the conservation of resources theory of stress. In a quantitative analysis of 674 Australian farmers, we show that the more likely a farmer is to leave farming, the poorer their wellbeing; but this is moderated by smaller farm size, greater profitability, earning a larger proportion of income off-farm and older age, all of which attenuate the relationship between exit intention and poorer wellbeing. We conclude that it is important for policy-makers to consider the wellbeing of farmers when designing strategies to assist exiting farmers, as poor wellbeing at exit may reduce capacity to adapt successfully to life after farming.
20 pages, via online journal, Purpose: To examine the factors that support and hinder farmers’ learning and to investigate the impact of an innovative learning program on farmers’ practice change.
Design/methodology/approach: Individual interviews and focus group discussions were held with 24 farmers over 20 months. Observations were made of these farmers as they participated with eight agricultural and social scientists in a range of innovative experiences to learn about chicory and plantain establishment and management. These learning experiences were designed around evidence-informed educational pedagogies. Data sets were analyzed using NVivo to determine common themes of affordances and barriers to learning and actual practice changes.
Findings: The affordances for learning and practice change include belonging to a learning community, enhancing self-efficacy, engaging with scientists, seeing relative advantage, reinforcing and validating learning, supporting system’s integration and developing an identity as learners. Barriers to learning and practice change include issues of: trialability, complexity, compatibility and risk.
Practical implications: The importance of basing new models of extension around evidence-informed pedagogies known through educational research to promote learning and practice change.
Theoretical implications: Sociocultural theory and self-efficacy theories of learning are critical to the success of effective agricultural extension programs.
Originality: To date, little empirical research about the affordances and barriers for pastoral farmers’ learning has been based on contemporary educational research.
15 pages, via online journal, Purpose: The effectiveness of new extension approaches hinges on farmers’ willingness to adopt innovative ways to interact with extension. Therefore, this study explored farmers’ willingness to use mobile text messaging for two-way interactions with Ministry Extension officers.
Design/Methodology/Approach: Guided by the Unified Theory of Acceptance and Use of Technology (UTAUT), this study followed a correlational design and survey data were conveniently collected from 200 farmers of Trinidad.
Findings: Findings showed most farmers of the sample knew how to send and receive text messages, and many owned Internet-enabled smartphones. In addition, most farmers were willing to communicate with extension officers through text messages.
Practical Implications: Ministry Extension should revisit and revise their policies of communicating with farmers. Administrators should encourage extension officers to use SMS to respond to farmers’ requests and information needs.
Theoretical Implications: While the UTAUT provided an appropriate framework for understanding farmers’ use of text messaging, researchers should tailor the moderator variables to the country’s context.
Originality/Value: This study is the first to look at farmers’ willingness to use two-way information communication technologies in Trinidad. Results showed there is potential for Ministry Extension to use text messaging to communicate with farmers.
Manalo, Jaime A. IV (author), Pasiona, Sonny P. (author), Baustista, Anna Marie F. (author), Villaflor, Jennifer D. (author), Corpuz, Donna Chris P. (author), Biag-Manalo, Hanah Hazel Mavi (author), and Philippine Rice Research Institute
Format:
Online journal article
Publication Date:
2019-06-14
Published:
Philippines: Taylor & Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10971
18 pages, via online journal, Purpose: This paper explores the intersections between community development and youth development in an initiative that mobilized farmers’ children as Rice Crop Manager (RCM) infomediaries (information mediators). RCM is an ICT-enabled nutrient management application.
Design/Methodology/Approach: The study engaged 30 farmers’ children in high school level from the provinces of Pangasinan, Isabela, Camarines Sur, Iloilo, Bukidnon, and Davao del Norte from November 2016 to October 2017. They interacted with the research team (the authors) and the RCM-SMS platform that sends text messages regarding fertilizer recommendations. A staff member from the Agricultural Training Institute (ATI) also called the students for some follow-up questions. The research team conducted three rounds of interviews with the students concerning the messages and calls that they received and what they did with the information.
Findings: This study finds that farmers’ children can perform infomediary roles quite effectively. Academically excellent children and those involved in farm work performed best.
Practical Implications: The study provides guidance on similar initiatives tapping young people in agricultural development.
Theoretical Implications: This paper finds that while Community Youth Development (CYD) Theory provides a powerful lens in understanding community and youth development intersections, some identified outcomes may overlap and may not be very easy to observe. Hence, the identified outcomes may be revisited for clarity and to make them more all-encompassing.
Originality/Value: The paper documents actual parent-child interaction when the latter is mobilized to serve as an infomediary to access nutrient management-related information on rice.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10972
Notes:
6 pages., Electronic ISBN: 978-1-4799-8439-8, 2015 7th International Conference on Communication Systems and Networks (COMSNETS), Climate change is now more visible in the form of frequent changes in the weather patterns leading to severe drought or floods. It endangers the food security, especially shrinking of cultivable land and increasing population. Agricultural Research Institutes are working on new cropping patterns, new heat and flood tolerant varieties and cultivation practices. However in the absence of sound knowledge extension system the results of such massive and costly research do not reach its end users, in this case farmers, on time. This research paper talks about the, National Agricultural Innovation Project (NAIP) pilot conducted to develop strategies to enhance Adaptive Capacity to Climate Change in vulnerable regions in India. As part of this research, extensive field demonstrations and data analysis were done to demonstrate how Information and Communication Technology (ICT) can play a crucial role in establishing a two way connect between the Research Lab and the end users of research. While Agricultural research can focus on identification of current and future risks to livelihoods due to climatic variability and development or identification of regional climate specific crop varieties and crop practices, the IT and ICT can work jointly to use the outcome of such research to spread awareness and promote the use of such varieties and practices in adaptation by farmers and other stakeholders through an ICT platform.
20 pages, via online journal, Purpose: This paper examines the factors affecting farmers’ participation in extension programs and adoption of improved seed varieties in the hills of rural Nepal.
Methodology/approach: Cross-sectional farm-level data were collected during July and August 2014. A sample of 198 farm households was selected for interviewing by using a multistage, random sampling technique. We employed a logistic regression model, frequency counts, and percentages to analyze the data.
Findings: Adoption decisions were mainly affected by extension-related variables – training, membership in a farmers’ group, and off-farm employment. Extension participation was found to be influenced by socioeconomic variables – age, education, household size, and distance to the extension office. Our findings reveal that distance to the extension office and off-farm employment limited participation in extension activities and adoption, respectively, and education, household size, and group membership stimulated participation in extension programs.
Practical implications: Recognition of the determinants of farmers’ participation in extension services and innovation adoption ensures that targeted extension approaches are used to address these factors in various stages of planning, delivering, and evaluating extension programs.
Theoretical implications: Innovation adoption follows a systematic decision-making process. Although personal characteristics are important, widespread use of new technology requires a conducive social and institutional context. Because contexts vary by country or region, extension services providers should create institutions favorable for innovation adoption within a social system.
Originality/value: This research is original and highly valuable to identify the factors associated with extension participation and innovation adoption in the rural hilly region of Nepal. This also provides a new direction to operationalize farmer-oriented policies of agricultural extension and so can be helpful for agricultural policy-makers in devising programs of extension services.
16 pages, via online journal, Purpose: This study elucidates on how faculty supervision support to students during farm placements and other facilitating conditions influence farmer learning in the student-centred university outreach.
Methodology/Design/Approach: Cross-sectional data were collected from a sample of 283 farmers who had previously hosted students of Gulu University in the student-to-farmer university outreach. Structural equation modelling was used to analyse how faculty supervision support to students in combination with other facilitating conditions affect the formation of intentions for learning and actual farmer learning behaviour.
Findings: Faculty supervision support in the student-to-farmer outreach was found to significantly influence formation of intentions for learning (β = 0.380; t = 5.263; P < .01) and actual farmer learning behaviour (β = 0.182; t = 2.081; P < .05).
Practical implications: Faculty supervision support to students is critical to fostering lasting learning relationships in university outreach. Thus, it needs to be a part of the transformation agenda of the higher education sector for improved community linkages and innovation.
Theoretical implications: Empirical data obtained from the context of student-centred university outreach is used to extend the model of facilitating conditions.
Originality/Value: The study addresses how faculty supervision support together with farmers’ perception of student attitudes and the value of the learning content influence farmers’ learning behaviour during university outreach.
20 pages, via online journal, Purpose: This paper demystifies the processes, methodologies and outputs of three co-design projects, identifying how and to what extent are aims and principles of the multi-actor approach realised and upheld in the field. Implications from the cases for participatory principles are discussed.
Design/Methodology/approach: A detailed ethnographic account is presented of three multi-actor co-design cases, supporting diverse readers’ interpretations and learnings.
Findings: Three paradoxes were identifiable from the multi-actor processes: (1) outputs can be orphaned when they lack strong identifiers and affiliations with discrete professional communities outside of the co-design team; (2) combining diverse knowledges co-design can generate outputs that are new and strange (rather than familiar and acceptable) to end-users; (3) for Responsible Research and Innovation, co-creating interventions that are challenging (rather than popular) to society may be required.
Practical implications: Awareness of dynamics and paradoxes arising in the implementation of multi-actor co-design supports enhanced facilitation of processes and impacts of outcomes. Together, the paradoxes highlight the critical importance of communications and engagement initiatives across diverse communities in the aftermath of co-design efforts.
Theoretical implications: Although co-design processes are case-dependent, reflexive accounts of how they play out contribute to the body of knowledge of how co-design may be better understood. The cases in this paper identify paradoxes with implications for principles and theory of multi-actor co-design.
Originality/Value: This paper presents a detailed account of three unique co-design processes. Practical and theoretical implications of the cases are identified.
14 pages., via online journal., While dealing with weather variability has always been a source of stress for farmers, a generally warmer, wetter climate with the potential for increasingly intensive precipitation poses a threat to long-term farm viability. Knowing how farmers think about increasingly variable weather patterns (IVWP) is important for educators, agency staff, and others to learn how to work with producers on adaptation strategies to protect natural resources and prevent crop failure. In 2011, the University of Maine Cooperative Extension conducted focus group sessions with farmers from seven different commodity groups, five mixed farmer sessions, and two sessions with consultants, educators, and agency staff who work with growers to learn about grower perceptions of environmental changes, and to learn about changes they may be making to their farming operations to protect their operations from IVWP. Farmers discussed over 40 practices that could be construed as adaptation measures to buffer against IVWP. Fruit (apple and blueberry) growers spent the most time on the subject and expressed the most concern about the effects of IVWP, while dairy and potato growers spent the least. Given the divergence of opinion on the subject of climate change that Maine growers expressed, successful outreach education through the U.S. Department of Agriculture (USDA) and Cooperative Extension should likely emphasize short-term risk management, resilience, and stability of farm operations as opposed to communicating the need to adopt strategies based on climate change.
14 pages., One of the bedrock of Sustainable Development Goals (SDGs) is eradication of poverty and hunger. In an attempt to actualize this goal, the role of public libraries in information provision to agricultural extension agents in Nigeria becomes paramount. This paper discusses provision of information to agricultural extension agents in a developing country. It starts with the concept of extension agents and the essence of information provision to them. It further discusses types, sources and challenges of public libraries in information provision to agricultural extension workers in a developing country. Some of the challenges are as follows: poor funding of public libraries, demotivated staff, and so on. Based on these discussions, the paper recommended adequate training and retraining of staff, adequate funding of public libraries by the federal, state and local government, the revitalization of the abandoned mobile library services among others. The paper therefore concludes that information provision to agricultural extension agents by public library is very crucial for national development. The current state of poverty, hunger and lack in Nigeria and some other African countries could be reduced to a great extent if current, relevant and up-to-date information are provided by libraries to the concerned agencies.
Jäckering, Lisa (author), Gödecke, Theda (author), Wollni, Meike (author), and Department of Agricultural Economics and
Rural Development, University of Goettingen,
Goettingen, Germany
Format:
Online journal article
Publication Date:
2019-07-10
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D10997
16 pages., Wiley Online Library, To date, little is known about how information flows within farmer groups and how extension interventions could be designed to deliver combined information on agriculture and nutrition. This study uses unique network data from 815 farm households in Kenya to investigate the structure and characteristics of agricultural and nutrition information networks within farmer groups. Dyadic regressions are used to analyze the factors influencing link formation for the exchange of agricultural and nutrition information. In addition, we apply fixed-effects models to identify the characteristics of central persons driving information exchange in the two networks, as well as potentially isolated persons, who are excluded from information networks within their farmer groups. Our results show that nutrition information is exchanged within farmer groups, although to a limited extent, and mostly flows through the existing agricultural information links. Thus, diffusing nutrition information through agricultural extension systems may be a viable approach. Our findings further suggest that group leaders and persons living in central locations are important drivers in the diffusion of information in both networks and may thus serve as suitable entry points for nutritionsensitive extension programs. However, we also identify important heterogeneities in network characteristics. In particular, nutrition information is less often exchanged between men and women, and some group members are completely isolated from nutrition information exchange within their farmer groups. We derive recommendations on taking these differences in network structure and characteristics into account when designing nutrition-sensitive extension programs.
7 pages., via online journal., The study was aimed at determining women farmers' agricultural information needs and accessibility, using Apa local government area of Benue State as a case study. A sample size of 70 women farmers was initially taken for the study but only data for 65 respondents were analyzed. Simple random sampling technique was used for the sample selection and questionnaire was used to elicit information from the respondents. Both descriptive and inferential statistics were used for data analysis. The result showed highest information needs in the areas of pesticides and fertilizer applications and improved farm implements. Husbands, fellow women and mass media were the main sources of agricultural information to women farmers and accessibility of information from these sources was relatively high. Age, educational level and income of women farmers showed significant relationships with their accessibility to agricultural information at 5% level of significance. It is recommended that enough information should be provided in the needed areas and women adult literacy and economic empowerment programmes should be given serious attention to enhance their access to needed agricultural information.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11002
Notes:
Online from the United Soybean Board via AgriMarketing Weekly. 2 pages., Summary of survey results reported in "Rural broadband and the American Farmer: Connectivity challenges limit agriculture's economic impact and sustainability." Findings reflected responses from more than 2,000 U.S. primary and secondary farm operators in a combination of online and mail-in surveys.
11 pages., via online journal., The purposes of this study was to determine the selected characteristics of the female farmers, to determine the information needs of the female farmers in practicing agriculture and to explore the relationship between information need and selected characteristics of the female farmers. Data were collected using interview schedule from a sample of 50 farmers out of 100 farmers of target group and 50 farmers out of 100 farmers of control group selected random sampling procedure from the beneficiaries of PROTIC project of Dimala upazila under Nilphamari district. Besides the usual descriptive statistical parameter, Pearson’s Product Moment Correlation Coefficient (r) was used for the statistical analysis. The information needs were determined on 20 selected agricultural activities related information. It was revealed that the highest information needs was observed on ‘pesticides name’ in target groups. Lowest information needs was observed on ‘pond preparation’. In case of control groups the highest information needs was observed on pesticides name’ while lowest information needs was observed on ‘water quality management’ among the selected information of practicing agricultural activities. In target groups majority of the respondents (74 percent) mentioned medium information needs while 14 percent low and 12 percent high information needs. Among the control groups 62 percent farmers opined medium information needs while 16 percent mentioned about low information needs and 22 percent showed high information needs for practicing agricultural activities. In response to target groups it was observed that extension media contact and agricultural knowledge, annual income and aspiration while in response to control group farmers’ agricultural knowledge and aspiration are positively and age was negatively correlated with information needs of female farmers in practicing agriculture.
13 pages., via online journal., Communication plays a vital role in a developing society as it could be used for developing of perspectives. This study aimed to analyze the communication and perspectives on climate change among layer farmers in San Jose, Batangas, Philippines. Descriptive research design in a quantitative approach, along with distributed survey questionnaires to the respondents in the said municipality were utilized to answer the research objectives. Systematic random sampling was used to get the sample size of the layer farmers. Statistical tools such as frequency/percentage, weighted mean and Pearson’s correlation were also used. The layer farmers were greatly exposed in interpersonal communication platforms. Demonstration, meetings, seminars and trainings were of less extent. Radio, television and cellphones were widely used by the layer farmers, while very few had access on the internet. Furthermore, they agreed on food security, water sufficiency, ecological and environmental stability, human security and knowledge and capacity development. However, they moderately agreed on climate-smart industries and services, and sustainable energy. Findings also showed that there is a significant relationship between the layer farmers’ perspectives to the communication platforms they were exposed to.
13 pages., via online journal., The agriculture sector in Pakistan faces enormous challenges of lack of farm knowledge adoption due to the farmers’ lack of access to the latest information. Recently various mobile phone-based farm advisory services (FAS) have been introduced as an alternative to the conventional extension methods. Despite many ICT initiatives, the performance of these projects remains unsatisfactory. The current study was designed to identify these FAS, farmers’ extent of use, and factors associated with their adoption. Two hundred and forty farmers were surveyed in the rural areas of district Faisalabad, Punjab, Pakistan. Data were collected using a structured questionnaire and analysed with SPSS software. Findings revealed that 77.08% of the sampled farmers were using mobile-based FAS. Telecom and private sector FAS were reported to have the highest share of users (37.08% and 25.83% respectively). Results of the logistic regression showed that farmers’ educational level, mobile use skills, mobile possession duration and the number of mobile phones in a family were found positively significant, while farmers’ age and contact with extension agents were negatively significant. The findings conclude that education and digital literacy are essential for the use of mobile-based alternatives and emphasize the need for training and educating the farmers.
Online from publisher. 6 pages., Case example includes description of successful use of farmer-to-farmer knowledge exchange and festivals for rural-urban populations featuring ways to get these climate-hardy crops back on their plates.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11021
Notes:
Online via Accelerating Innovation in Technology Data and Media. 2 pages., Summarizes results of a survey among nearly 3,000 U.S. owners of ranches and farmers.
Moss, Geoffrey (author / Moss Associates, Wellington, New Zealand)
Format:
Commentary
Publication Date:
2016-06-06
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11023
Notes:
Via email from author's website. 3 pages., Author's five basic principles for stimulating agriculture in countries. "Each country is unique and must work things out for themselves, but there are basic principles to be considered and, if necessary, put in place." Three principles focus on farmer collaboration and training needs.
Summarizes findings of a 2019 survey among U.S. farmers regarding their daily information sources for farming, agricultural news, weather and markets. "Even as new information sources appear and some farmers partake in them, traditional farm-news sources like radio continue to show broad-based strength."
2 pages, via online magazine archive, Several years ago, Farm Market iD saw that agribusinesses were struggling to use to the data and insights at their disposal to understand how they were performing in the market and needed modern-day data science to power decision-making. Given Farm Market iD's unique and powerful data and our ability to contextualize data to understand and interpret the agricultural market, we knew we had something valuable to offer.
9 pages, via online journal article, Internet is a key for globalization and a tool for communication around the world. E-commerce has been introduced as a global phenomenon in the twenty-first century by internet development. The main goal of this research is to investigate the challenges and solutions of e-commerce in Iran’s agriculture. The paper is based on a descriptive-analytical type of field research, therefore a questionnaire was prepared as our data collection tool. The population of this research was a panel of agriculture faculty members in Iran. The overall results showed that the use of e-commerce in Iran’s agriculture has many obstacles ahead in infrastructural, cultural, social and educational fields. The research findings showed that e-commerce can provide many advantages like profitability, elimination of intermediaries, agricultural production market development, farmers' awareness of market prices, and access to national and international markets, increasing competition and improving the quality of agricultural products. According to the results it seems
that infrastructure development, culture and security and confidence production, and internet training to all classes of people are the most important strategies for e-business development in agriculture. Further research in this area and using other countries’ experiences are some other proposed solutions for e-commerce development in Iranian agriculture.
12 pages., via online journal., This study explored the factors influencing the application of Information and
Communication Technologies (ICTs) among farmers in the Punjab province of Pakistan.
The Punjab province is divided into three agro-ecological zones viz Northern, Central and
Southern. In this study, one district from each zone was randomly selected. Total sample
size comprises of 150 farmers. Farmers were interviewed using a self-administered
interview schedule comprising of open and close-ended questions. Respondents’ access to
ICTs was low level. Chi-square test revealed a significant association between the age of
respondents and adoption of ICTs. Young respondents were leading users of ICTs in the
study area. Size of landholding and income level of the respondents had a significant
association with the frequency of use of ICTs in agriculture. Among various ICTs tools,
mobile/cell phone attracted 47.3% of respondents to access agricultural information. Factors
militating use of ICTs include; electricity/power issues (x̄=2.95/3.00), language barriers
(x̄=2.93/3.00), limited knowledge and skills about ICTs (x̄=2.89/3.00), high cost
(x̄=2.87/3.00) and limited availability of ICTs (x̄=2.85/3.00). Extent of ICTs use to access
agricultural information can surge with t
3 pages., via online journal., Farm Innovators are regularly exchanging information and their experiences using WhatsApp messenger on their mobile phones. Most of the content shared was knowledge intensive with a mix of personal farming experiences. As Social constructivist learning theory seeks to improve socialinteractions to construct and share knowledge and the social networking through WhatsApp has proved to be potential to construct knowledge. Learning being the outcome of interactions between cognitive and psychological and the WhatsApp being the potential source for socialization and internalization promoted the creation ofsocial wealth in the form of discussion forums of Innovative farmers for learning exchange. The extension mechanism for purposeful farmer to farmer learning exchange has been created which in turn
is a step towards innovative farmer led extension delivery mechanism. The potential of not only WhatsApp but other social media need to be exploited to bring location specific and commodity oriented transformative changes in the agriculture extension delivery system. The experimentation with innovative farmers is not only helping in scaling the farmers’ innovations but also institutional innovations at large. As all human resources (labour, management, innovation, creativity) are products of social relationships, no one can reach maturity without the help of personally caring people, including their families, friends, neighbors, and communities. Farms and agricultural enterprises also depend on the ability of people to work together toward the common goal of ecological, social, and economic sustainability through social networks.
Online via Ebscohost. 1 page., Author discusses aspects of the importance of membership and active involvement in organizations like North American Agricultural Journalists and the American Agricultural Editors' Association for farm editors and writers to present real stories and struggles of farmers in the U.S. and Canada.
10 pages., Via online resource., Many smallholder farmers in developing countries grow multiple crop species on their farms, maintaining de facto crop diversity. Rarely do agricultural development strategies consider this crop diversity as an entry point for fostering agricultural innovation. This paper presents a case study, from an agricultural research-for-development project in northern Ghana, which examines the relationship between crop diversity and self-consumption of food crops, and cash income from crops sold by smallholder farmers in the target areas. By testing the presence and direction of these relationships, it is possible to assess whether smallholder farmers may benefit more from a diversification or a specialization agricultural development strategy for improving their livelihoods. Based on a household survey of 637 randomly selected households, we calculated crop diversity as well as its contribution to self-consumption (measured as imputed monetary value) and to cash income for each household. With these data we estimated a system of three simultaneous equations. Results show that households maintained high levels of crop diversity: up to eight crops grown, with an-average of 3.2 per household, and with less than 5% having a null or very low level of crop diversity. The value of crop species used for self-consumption was on average 55% higher than that of crop sales. Regression results show that crop diversity is positively associated with self-consumption of food crops, and cash income from crops sold. This finding suggests that increasing crop diversity opens market opportunities for households, while still contributing to self-consumption. Given these findings, crop diversification seems to be more beneficial to these farmers than specialization. For these diversified farmers, or others in similar contexts, interventions that assess and build on their de facto crop diversity are probably more likely to be successful.
Via online issue. 2 pages., Describes recent experience in which a packing house fire resulted in lower fed cattle prices and higher values of choice boxed beef cutout values - resulting in frustration and anger in cattle country.
