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Why communication is key to sustainable agricultural water management

Agricultural Communications Documentation Center (ACDC)
Pandya, A. B. (main author)
Online journal article
Publication Date:
Wiley Periodicals, Inc.
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
communication analysis, communication channels, developing nations, education, farmers, natural resource management, sustainability, water quality, stakeholders, information communication technology
3 pages., via online journal., We often wonder why many a time our policies defy logic and our engineering designs lack a human element. There is no dearth of advances in scientific research and technologies. However, the large‐scale implementation of this knowledge and capacity on the field lags behind several decades in some regions. Unfortunately, the farmers not always benefit from these, least on the large‐scale. Well, the mystery may lie in the underlying communication processes that are supposed to be part of designing policies, institutions, engineering infrastructure, machines, products or any man‐made thing or rule. Or, sometimes it may be just due to a complete lack of any such processes during the design phase. Obviously, agricultural water management (AWM) for food production, particularly in many developing countries, is no exception to this phenomenon.