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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Publication Year 2007 Subject Term marketing communication

    1. Branding regions and destinations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kurzhals, Frank G. (author)
    Format:
    Article
    Publication Date:
    2007-12
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02933
    Notes:
    International Public Relations Association. 2 pages., Case report of a public relations campaign for a region in northern Germany.

    3. Celebrity endorsements in U.S. and Thai magazines: a content analysis comparative assessment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seitz, Victoria A. (author), Razzouk, Nabil (author), and Eamsobhan, Sudawadee (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11624
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    13(3-4) : 383-398
    Notes:
    17 pages., Online via UI e-subscription, Researchers used content analysis to determine the relationship between the use of celebrities and the types of products endorsed in one popular U.S. magazine and two popular Thailand magazines. Results indicated that a significant relationship existed among celebrity endorsers and product types. Product categories involving food, diet, and weight loss were among those in which celebrity endorsers were used most.

    5. Containing the damage: marketing campaign aims to boost consumer confidence in spinach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hajewski, Doris (author)
    Format:
    Journal article
    Publication Date:
    2007-01-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25335
    Journal Title:
    Milwaukee Journal Sentinel
    Notes:
    Via Food Safety Network. 1 page., Campaign by a container company interested in promoting the safety of curly-leaf spinach.

    10. Cotton Incorporated: developing exciting new uses and marketing programs for one of the world's oldest crops

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hunt, Mitzi (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25468
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(1) : 52-53
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=44192

    11. Product innovation drives this company's success

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25469
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(1) : 54-55, 57
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=44196, Case report about marketing strategies of Great Plains Manufacturing, Inc., Salina, Kansas.

    12. What's in a title?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25471
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(1) : 4
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=44204

    15. The newest white meat: selected consumers' attitudes and taste perceptions of "all-natural" pork

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Telg, Ricky (author), Irani, Tracy (author), Meyers, Courtney (author), and Chodil, Katie (author)
    Format:
    Paper
    Publication Date:
    2007-02-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25597
    Notes:
    Retrieved March 19, 2007, Presented to the Agricultural Communications Section, Southern Association of Agricultural Scientists Annual Meeting, Mobile, Alabama, February 3-6, 2007. 18 pages.

    17. Focus on the rural lifestyle market: successes in serving this market

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Embury, Greg (author), Oldvader, Daryl (author), Fahey, Joe (author), and Fohl, Blake (author)
    Format:
    Journal article
    Publication Date:
    2007-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25660
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(2) : 29-30
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=44505

    24. The NAFB rural lifestyle report

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2007-03
    Published:
    USA: National Association of Farm Broadcasting, Platte City, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25702
    Notes:
    13 pages., Summarizes results of a national study about the rural lifestyle market and the information needs and sources of this segment.

    27. Convenience, enjoyment and health: parallels between marketing human and pet foods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pesi, Uli (author)
    Format:
    Book chapter
    Publication Date:
    2007
    Published:
    International: Nottingham University Press, Nottingham, United Kingdom.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25758
    Notes:
    Pages 411-416, Describes socio-cultural macro-trends and food trends.

    28. Branding within the food chain

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Murphy, Kevin (author / Food-Chain Communications)
    Format:
    Paper
    Publication Date:
    2007-05-23
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25761
    Notes:
    PowerPoint presentation at the Alltech 23rd International Feed Industry Symposium, Lexington, Kentucky, May 20-23, 2007. 5 pages, 27 slides.

    29. Crisis management or reputation enhancement? In the eyes of the beholder

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bourne, Steve (author / Vice President, Alltech)
    Format:
    Paper
    Publication Date:
    2007-05-21
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25762
    Notes:
    PowerPoint presentation at the Alltech 23rd International Feed Industry Symposium, Lexington, Kentucky, May 20-23, 2007. 4 pages, 24 slides.

    30. Managing your second season

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Downey, W. David (author) and Downey, W. Scott (author)
    Format:
    Journal article
    Publication Date:
    2007-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25808
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(4) : 16
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=45180

    32. Updates from agency leaders

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25811
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(4) : 30, 32-33, 36
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=45208, Leaders of 10 marketing communications agencies that specialize in the agricultural industry share what's new in their firms.

    33. Marketers report on their expectations and measures of agency success

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25812
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(4) : 40-41
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=45209, Representatives of three agricultural marketers describe their expectations and measures of agency success.

    36. Phil Johnson coaches clients and agency to successes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author / Agri Marketing Magazine)
    Format:
    Journal article
    Publication Date:
    2007-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25818
    Journal Title:
    Agri Marketing
    Journal Title Details:
    : 14-16, 18 in Special Supplement
    Notes:
    Features NAMA 2007 marketer of the year, Phil Johnson of Colle + McVoy, Minneapolis, Minnesota.

    38. News vs. marketing: what happened to the integration in integrated marketing?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barnard, Kathy (author)
    Format:
    Paper
    Publication Date:
    2007-06-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25854
    Notes:
    Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 2 pages., Consists of session moderator's introduction and questions the panel members addressed during the session.

    39. Biotech firm told to withdraw advert

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    2007-06-21
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25863
    Notes:
    Mail &amp; Guardian (UK) via Food Safety Network. 1 page., Advertising Standards Authority is cited as ordering Monsanto to withdraw an advertising claim that no negative reactions have ever been reported to genetically modified foods.

    40. Marketing with your customers through WOMM marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Erickson, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25886
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 38-39
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45421, Emphasis on word-of-mouth marketing.

    42. Selling ice to eskimos: the how-to's of strategic marketing plans

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steele, Suzanne (author), Kahan, Jessica (author), and McGlone, Keira (author)
    Format:
    Paper
    Publication Date:
    2007-06-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25928
    Notes:
    Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 28 pages.

    47. Performance-based labeling

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hicks, Robert L. (author)
    Format:
    Book chapter
    Publication Date:
    2007
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26049
    Notes:
    Pages 37-58 in Ulrike Grote, Arnab K. Basu and Nancy H. Chau (eds.), New frontiers in environmental and social marketing. Physica-Verlag Heidelberg, New York. 241 pages.

    48. Economic analysis of eco-labeling: the case of labeled organic rice in Thailand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carambas, Maria Cristina DM (author)
    Format:
    Book chapter
    Publication Date:
    2007
    Published:
    Thailand
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26050
    Notes:
    Pages 83-109 in Ulrike Grote, Arnab K. Basu and Nancy H. Chau (eds.), New frontiers in environmental and social marketing. Physica-Verlag Heidelberg, New York. 241 pages.

    49. Eco-labeling and strategic rivalry in export markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grote, Ulrike (author), Basu, Arnab K. (author), and Chau, Nancy H. (author)
    Format:
    Book chapter
    Publication Date:
    2007
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26051
    Notes:
    Pages 110-132 in Ulrike Grote, Arnab K. Basu and Nancy H. Chau (eds.), New frontiers in environmental and social marketing. Physica-Verlag Heidelberg, New York. 241 pages.

    50. The labels in agriculture, their impact on trade and the scope for international policy action

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Marette, Stephan (author)
    Format:
    Book chapter
    Publication Date:
    2007
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26052
    Notes:
    Pages 151-168 in Ulrike Grote, Arnab K. Basu and Nancy H. Chau (eds.), New frontiers in environmental and social marketing. Physica-Verlag Heidelberg, New York. 241 pages.