Marketers report on their expectations and measures of agency success

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25812
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(4) : 40-41
    Subject Term:
    advertising, advertising agencies, information services, marketing, roles, trends, and marketing communication
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=45209, Representatives of three agricultural marketers describe their expectations and measures of agency success.

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