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PETA's "gorilla" marketing tactics (People for the Ethical Treatment of Animals)

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Handley, Ann (main author)
Format:
Article
Publication Date:
2007-02-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157
Subject Term:
animals, campaigns, farming methods, interest groups, Internet, livestock, media effectiveness, media selection, public relations, publicity, marketing communication, blogs, word-of-mouth marketing
Notes:
Marketing Profs via Food Safety Network. 3 pages.