- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Moore, Cheryl (author)
- Format:
- Case study
- Publication Date:
- 2007-08
- URL:
- http://www.ipra.org/detail.asp?articleid=281
- Published:
- USA: International Public Relations Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02984
- Journal Title:
- Frontline
- Subject Term:
- campaign planning, campaigns, communication planning, food, marketing, public relations, marketing communication, and brands
