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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Subject Term drink Subject Term marketing communication Within Last x Years within 25 Years

    1. A case study examination of social norms marketing campaign to improve responsible drinking

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wolf, Marianne McGarry (author), Dana, Allison (author), Wolf, Mitchell J. (author), and Petrela, Eivis Qenani (author)
    Format:
    Journal article
    Publication Date:
    2012-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00987
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    43(1) : 96-102

    2. A study of small business owners' personal characteristics and the use of marketing information in the food and drink industry: a resource-based perspective

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cacciolatti, Luca (author) and Wan, Tingting (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    Scotland
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01132
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    3(2) : 171-184

    3. Advertising, collective action, and labeling in the European wine markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Marette, Stephan (author) and Zago, Angelo (author)
    Format:
    Journal article
    Publication Date:
    2003-11
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22215
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    34(3) : 117-126

    4. Bloggers beware: corporate image can soar or plummet in blogosphere

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    W.P. Carey School of Business (author / Arizona State University)
    Format:
    Article
    Publication Date:
    2005-11-23
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37054
    Notes:
    Via online. 3 pages., Includes case example of an unsuccessful blog used to introduce a new milk-flavored drink.

    7. Building brands with competitive analysis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gordon, Ross (author), Hastings, Gerard (author), McDermott, Laura (author), and Evans, W. Douglas (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01365
    Notes:
    Pages 74-90 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

    9. Do firms price and advertise to maximize profits? Evidence from U.S. food industries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    He, Xi (author) and Lopez, Rigoberto A. (author)
    Format:
    Paper
    Publication Date:
    2016-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: D07651
    Notes:
    Paper presented at the Agricultural and Applied Economics Association annual meeting, Boston, Massachusetts, July 31-August 2, 2016., Analysis shows that incumbent firms in four food industries tend to price higher and advertise less to deter entry when potential entrants are more competitive in terms of potential market share. Industries in which incumbents adopt lower prices and higher advertising signal that there is great potential for profit and, therefore, entrants with moderate competitiveness are also able to enter the market.