A study of small business owners' personal characteristics and the use of marketing information in the food and drink industry: a resource-based perspective

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cacciolatti, Luca (author) and Wan, Tingting (author)
    Format:
    Journal article
    Publication Date:
    2012
    URL:
    http://www.fooddynamics.org
    Published:
    Scotland
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01132
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    3(2) : 171-184
    Subject Term:
    attitudes, communication analysis, drink, food, gender, information utilization, management, market analysis, market information, marketing, Scotland, food industry, marketing communication, and market research

    Tools