« Previous | of | Next »

A study of small business owners' personal characteristics and the use of marketing information in the food and drink industry: a resource-based perspective

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cacciolatti, Luca (main author), Wan, Tingting (author)
Format:
Journal article
Publication Date:
2012
URL:
http://www.fooddynamics.org
Published:
Scotland
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
attitudes, communication analysis, drink, food, gender, information utilization, management, market analysis, market information, marketing, Scotland, food industry, marketing communication, market research