A case study examination of social norms marketing campaign to improve responsible drinking

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wolf, Marianne McGarry (author), Dana, Allison (author), Wolf, Mitchell J. (author), and Petrela, Eivis Qenani (author)
    Format:
    Journal article
    Publication Date:
    2012-03
    URL:
    http://ageconsearch.umn.edu/handle/139461
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00987
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    43(1) : 96-102
    Subject Term:
    accuracy, campaigns, case studies, consumption, drink, knowledge, knowledge level, risk communication, social factors, students, trends, youth, marketing communication, and college

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