- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Vlachvei, A. (author), Notta, O. (author), and Ananiadis, I. (author)
- Format:
- Journal article
- Publication Date:
- 2009
- Published:
- Greece
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36119
- Journal Title:
- British Food Journal
- Journal Title Details:
- 111(7) : 686-698
- Subject Term:
- advertising, campaign planning, campaigns, coupon promotion, drink, economics of information, expenditures, Greece, labeling, promotion, sampling, wine, marketing communication, and country of origin