10 pages, This study examined content of YouTube videos on cassava production and processing posted in Nigeria between 2009 and 2019. Purposive sampling method was used in selecting 155 YouTube videos with cassava production and processing contents. Primary data on video source, content, duration, quality, number of views, subscribers, likes, comments, presentation format and year of upload were obtained by watching these videos. Data were analysed using frequency counts, percentages, means, standard deviation. Many (53.5%) of the videos were on processing of cassava, while most (80.0%) of the videos were relatively recent (2014 - 2019). Private individuals (38.7%) and media houses (34.2%) were the main sources of videos on cassava production and processing on YouTube. The major content of the video was on agronomic practices in cassava production (12.9%) and value addition (11.0%). Also, 66.0% of the videos had video description (descriptive texts), 36.8% had mobilizing information while 52.3% had a video quality of 720p. Furthermore, 72.9% of the videos had between 1-to-7-minute runtime and these videos had more likes than dislikes with mean values of 92.8 and 5.6 respectively. The mean number of views, subscribers and comments were 11,138.1, 179,537.6 and 13.6, respectively. The presentation patterns in the videos were in form of news (24.5%) and documentary (20.0%). YouTube videos on cassava production and processing were well viewed with a substantial number of subscribers. More YouTube videos on cassava production and processing should be produced with varied contents by different stakeholders in the agricultural sector.
VanSickle, John J. (author) and Zhang, Fangyi (author)
Format:
Research report
Publication Date:
2019-01-14
Published:
USA: Food and Resource Economics Department, Institute of Food and Animal Sciences, University of Florida, Gainesville.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10414
Notes:
25 pages., Results suggest that education and promotion activities yield positive returns to the Florida tomato industry, much from shifting demand away from imported tomatoes to U.S. grown tomatoes.
Austin, Lucinda L. (author / University of North Carolina at Chapel Hill), Schultz, MaryClaire (author / Elon University), and Gaither, Barbara Miller (author / Elon University)
Format:
Book chapter
Publication Date:
2019
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10898
Notes:
See also D10895., Pages 95-103 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."
Available online at www.centmapress.org, Results showed that the producers had seen a positive improvement in sales following acquisition of the regional food quality label, although they had not noticed greater interest in their products during campaigns to support awareness of the label.
Shors, Benjamin (author) and Jones, Lisa Waananen (author)
Format:
Research report
Publication Date:
2019
Published:
USA: Journalism and Media Production Department, Edward R. Murrow College of Communication, Washington State University.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11227
Notes:
Via online. 10 pages., "In the context of post-secondary journalism education, we investigated whether community guidance and involvement can improve 'parachute' journalism to create meaningful coverage in rural areas." Findings offered strong evidence of benefits for student learning, as well as interest from regional news organizations in greater collaboration with student journalists and need for a complete and ongoing assessment of information needs of rural communities in the region during a time of rapidly changing technology and loss of local news resources.
6 pages., Article is a revision of material presented at the annual conference (2017) of the Korea Association of SouthEast Asian Studies., Results show that participants of the farmer field schools (FFS) program were more likely to adopt the drought-tolerant rice varieties by 9.9% compared to the non-participants. "It also demonstrates that the FFS with the Local Farmer Technician system is effective in improving farmers' adoption of the newly introduced varieties in the survey area.
22 pages., Online via AgEconSearch., Researchers explored effects of green marketing mix strategy to overall performance and financial performance of firms using the case of car dealers in Jordan. Findings found promotion among the causes of effects. Government policy was revealed as having a moderating effect on the influence of education and green marketing strategy on the firm overall performance.
Via UI online subscription., The foodservice industry generates food waste by disposing of unserved food in the kitchen as well as uneaten food from consumers’ plates. In all-you-care-to-eat dining settings, such as university dining halls or buffet-style restaurants, food waste can be problematic because there is little monetary incentive to take less food. In addition, university dining facilities primarily serve young consumers who tend to be more wasteful than the average adult, further increasing the likelihood of waste. Appeals to money-saving have generally been identified as the best motivator to reduce consumer food waste; however, alternative motivators are needed when the quantity of food and its associated cost are not directly linked in all-you-care-to-eat settings. The purpose of this study is to determine the efficacy of a food waste reduction campaign in a university dining hall. Consumer plate waste was collected, sorted, and weighed in a treatment and comparison dining hall for a semester to assess the impact of the campaign on the quantity and type of food waste. Results reveal that the campaign had a modest, though insignificant, impact on waste behavior, but there were changes in students’ beliefs related to food waste, which may be an important first step to achieving behavioral change.
9 pages., Online via UI electronic subscription., A choice experiment was used to evaluate the U.S. public's willingness to pay for egg attributes including housing system, color, size, and certifying agency. A significant difference in willingness to pay for hen housing systems was found using video information treatments describing hen housing systems. Participants were indifferent between hen housing systems when they viewed video treatments describing hen housing systems. However, they clearly preferred the cage-free system when they viewed no video treatments. "Results point towards potential public misunderstanding of the costs and benefits associated with the "cage-free" egg label designation."
5 pages., September-November issue via online., Digitalisation is improving the agricultural extension system by providing services at the right time, and facilitating adoption of new agronomic practices, resulting in yield improvements and higher incomes for farming households.
Purpose: The impact of agricultural knowledge transfer (KT) is related to the access to and the quality of services available. Within this context, the allocation of resources in terms of KT offices and the number of advisers are important considerations for understanding KT impact. This quantitative study evaluates the impact of KT resources on farm profitability for clients in Ireland during the recessionary period 2008–2014.
Design/Methodology: Teagasc, the public KT service provider in Ireland, experienced significant office closures (43%) and a reduction in advisers (38%) during the economic crisis, yet client numbers declined only slightly (4.5%). Administrative data are merged with a panel data set on farm-level performance to evaluate the impact through Random Effects estimation.
Findings: The results show that clients gained a 12.3% benefit to their margin per hectare over the period. However, there was a negative effect of 0.2% for each additional client assigned to the adviser which averaged at 9.6%.
Practical Implications: The quantitative findings provide a measure of impact that represents the value for money for the KT service. The key implication is that the client ratio for advisers should be considered when allocating resources and lower ratios would positively impact client margins.
Theoretical Implications: This article outlines the value of quantitative studies to estimate impact in a clear translatable manner which can aid the policy discussion around resource deployment.
Originality/Value: This study evaluates the impact of KT during a recessionary period when resources were constrained, and uses client ratios to examine the spatial effects.
9 pages., Author reports on the benefit-cost ratio (BCR) of agricultural trade promotion, observing an average of $10 return from $1 invested and noting that funds allocated to such promotion have been relatively small. ... "Given the high BCRs to export promotion...as reported by several studies, increased funding to those underfunded programs could produce rather dramatic results..."
11 pages, Online via UI Library electronic subscription, Researchers assessed the impact of a self-sustaining extension system to help stakeholders improve its current implementation. Analysis revealed that implementation of the system has a strong impact in agricultural development through motivation and increased training of farmer promoters.
Kite, James (author), Gale, Joanne (author), Grunsell, Anne (author), Bellew, William (author), Lee, Vincy (author), Lloyd, Beverley (author), Maxwell, Michelle (author), Vineburg, John (author), and Bauman, Adrian (author)
Format:
Journal article
Publication Date:
2018-06
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10376
Knuth, Melinda (author), Behe, Bridget K. (author), Hall, Charles R. (author), Huddleston, Patricia (author), Fernandez, R. (author), and Texas A&M University
Michigan State University
Format:
Journal article
Publication Date:
2018-02
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10339
9 pages., Via online journal., Water is becoming scarcer as world population increases and will be allocated among competing uses. Some of that water will go toward sustaining human life, but some will be needed to install and support landscape plants. Thus, future water resource availability may literally change the American landscape. Recent research suggests that consumers’ attitudes and behavior toward potable water supplies have changed in other countries because of greater social awareness and increasingly widespread exposure to drought conditions. We conducted an online survey of 1543 U.S. consumers to assess their perceptions about landscape plants, the water source used to produce them, and plant water needs to become established in the landscape. Using two separate conjoint designs, we assessed their perceptions of both herbaceous and woody perennials. Consumers placed greater relative importance on water source in production over water use in the landscape for both herbaceous and woody perennials included in this study. They preferred (had a higher utility score for) fresh water over recycled water and least preferred a blend of fresh with recycled water for perennials and recycled water used for woody perennial production. In addition, the group that did not perceive a drought but experienced one placed a higher value (higher utility score) on nursery plants grown with fresh water compared with those which were actually not in drought and did not perceive one. Educational and promotional efforts may improve the perception of recycled water to increase the utility of that resource. Promoting the benefits of low water use plants in the landscape may also facilitate plant sales in times of adequate and low water periods.
Brubaker, McKayla (author), Settle, Quisto (author), Hardman, Alisha (author), and Downey, Laura (author)
Format:
Paper abstract
Publication Date:
2018-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10011
Notes:
Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.
2 pages., Research summary online via the North American Association for Environmental Education., This study involved journalists who participated in science journalism training at the University of Rhode Island's Institute for Marine and Environmental Reporting between 1999 and 2015. Researchers collected data on the effectiveness of such training by surveying 111 participating journalists about their perceptions of the training. Researchers also analyzed the content of stories published by 20 journalists before and after they participated in a week-long immersion workshop. "Results showed a number of small but positive effects..." Journalists who participated found interpersonal interactions with scientists to be the most valuable tool for their science reporting.
Ruiz-Carpio, Miguel Rafael (author), Safai, Cyrus (author), Djobo, Arafat (author), Gaichuk, Ivan (author), and Safai, Nick M. (author)
Format:
Paper
Publication Date:
2018
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10863
Notes:
Poster/paper published in proceedings of the American Society for Engineering Education annual conference and exposition, Salt Lake City, Utah. 2018, pages 1-15., Motivating, promoting interest in teaching engineering subjects is always a challenge for undergraduate engineering students especially for junior and lower level students. This approach also brought social awareness to members of the group, as well as tolerance and responsibility. It also emphasized to the students a tolerant and an open-minded world, now and forevermore. A group of multinational, multicultural undergraduate students at Salt Lake Community College, majoring in Civil, Mechanical, Electrical and Computer engineering are working on a project involving vertical farming, hydroponic watering, and making the plant growing process smart.
Food and its availability is of major concern in all nations, especially the underdeveloped communities. Students get exposed to different engineering disciplines, and learn how to work in a multicultural team and become socially responsible in an ever increasing connected world. Each student also becomes a teacher to other students at times discussing his specialty and field of engineering.
Hellman, Kelly (author) and Mullins, Jamie (author)
Format:
Paper
Publication Date:
2017-07-30
Published:
Chile
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09424
Notes:
Paper presented at the Agricultural and Applied Economics Association Annual Meeting, Chicago, Illinois, July 30-August 1, 2017. 15 pages., Evidence of reduced mortality when public notices are provided about spikes in air pollution.
Beam, Brooke W. (author), Specht, Annie R. (author), and Buck, Emily (author)
Format:
Conference paper
Publication Date:
2017-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08159
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference in Mobile, Alabama, February 4-7, 2017. 22 pages., Analysis of the "Living with the Land" attraction at Walt Disney World, an automated boat ride that educates visitors on agricultural topics.
Koroulis, Catharine (author) and Abrams, Katie (author)
Format:
Conference paper
Publication Date:
2017-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08146
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference in Mobile, Alabama, February 4-7, 2017. 32 pages.
Sonti, Nancy Falxa (author), Campbell, Lindsay K. (author), Johnson, Michelle L. (author), Daftary-Steel, Sarita (author), and Baltimore Field Station, USDA Forest Service, Baltimore, MD, USA
New York City Urban Field Station, USDA Forest Service, New York, NY, USA
Food Dignity Project, Brooklyn, NY, USA
Format:
Journal article
Publication Date:
2016-09
Published:
USA: Sage Publications Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08243
Gorham, Laura M. (author), Meyers, Courtney (author), and Matteson, Shirley M. (author)
Format:
Conference paper
Publication Date:
2016-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08134
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) in San Antonio, Texas, February 7-8, 2016. 24 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10871
Notes:
303 pages., This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children's food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition.
(source: Nielsen Book Data)
12 pages., Via open access online., Authors examined the difficulty of teaching contemporary students of journalism to report on complex topics like science and the environment. They subjected 120 undergraduate students to a strategy that combined visual representations of abstract concepts, media texts, and experiential peer interactions. Findings indicated positive outcomes on comprehension and demonstrations of critical analysis from this pedagogical approach.
Verneau, Fabio (author), La Barbera, Francesco (author), Kolle, Susanne (author), Amato, Mario (author), Del Giudice, Teresa (author), and Grunert, Klaus (author)
Format:
Journal / Abstract
Publication Date:
2016
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06804
Israel, Glenn D. (author), Borger, Ruth H. (author), Greer, Kelly (author), Kelly, Susan (author), Byrum, Keri Leymaster (author), Pelham, Jennifer (author), Samuel, Norma (author), Singleton, Lloyd O. (author), Wells, Robert H. (author), and Momol, Timur (author)
Format:
Journal article
Publication Date:
2015-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06342
Ellis, Tammy M. (author), Lee, Barbara (author), Schwebel, David (author), Salzwedel, Marsha (author), Flyte, Jason (author), Heiberger, Scott (author), and Marlenga, Barbara (author)
Format:
Abstract
Publication Date:
2015-02-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05847
Young, Ian (author), Waddell, Lisa (author), Harding, Shannon (author), Greig, Judy (author), Mascarenhas, Mariola (author), Sivaramalingam, Bhairavi (author), Pham, Mai (author), and Papadopoulos, Andrew (author)
Format:
Journal article
Publication Date:
2015
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06782
Scherer, Ron E. (author) and Meckfessel, Yvonne Scherer (author)
Format:
Book
Publication Date:
2015
Published:
USA: Persimmon Grove Publishing, Claremont, Illinois.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06237
Notes:
295 pages., Reports the history of 80-plus one-room schools in a southeastern Illinois county, including an examination of an education system that helped both slow and bright students. Identifies teachers at those rural schools and some of the "pupils who learned their lessons well." Traces the demographic shift from farm to city in Richland County.
Consumer acceptance of cultured meat is expected to depend on a wide diversity of determinants ranging from technology-related perceptions to product-specific expectations, and including wider contextual factors like media coverage, public involvement, and trust in science, policy and society. This paper discusses the case of cultured meat against this multitude of possible determinants shaping future consumer acceptance or rejection. The paper also presents insights from a primary exploratory study performed in April 2013 with consumers from Flanders (Belgium) (n=180). The concept of cultured meat was only known (unaided) by 13% of the study participants. After receiving basic information about what cultured meat is, participants expressed favorable expectations about the concept. Only 9% rejected the idea of trying cultured meat, while two thirds hesitated and about quarter indicated to be willing to try it. The provision of additional information about the environmental benefits of cultured meat compared to traditional meat resulted in 43% of the participants indicating to be willing to try this novel food, while another 51% indicated to be ‘maybe’ willing to do so. Price and sensory expectations emerged as major obstacles. Consumers eating mostly vegetarian meals were less convinced that cultured meat might be healthy, suggesting that vegetarians may not be the ideal primary target group for this novel meat substitute. Although exploratory rather than conclusive, the findings generally underscore doubts among consumers about trying this product when it would become available, and therefore also the challenge for cultured meat to mimic traditional meat in terms of sensory quality at an affordable price in order to become acceptable for future consumers.
See this abstract in file folder for Document No. D06143., Abstract of poster presentation at North American Colleges and Teachers of Agriculture conference, Athens, Georgia, June 16-20, 2015.
Poudel, Biswo (author) and Paudel, Krishna P. (author)
Format:
Poster
Publication Date:
2015
Published:
Nepal
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06274
Notes:
Poster presented at the 2015 Agricultural and Applied Economics Association and Western Agricultural Economics Joint Annual Meeting, San Francisco, California, July 26-28. 1 page.
See abstract in file for Document No. D06143., Presentation at North American Colleges and Teachers of Agriculture conference, Athens, Georgia, June 16-20, 2015.
This study empirically examined the effects of the participatory approach on the adoption of new crop varieties and agricultural practices. Particularly, we focused on the social network structure and examined how the introduced technologies diffused through networks in rural Ethiopia. Our empirical results indicate that if farmers knew and trusted fellow participants, the probability of adopting a new variety increased by 25 percentage points. However, this network had no statistical impact on the diffusion of new agricultural practices. We conclude that the participatory approach has great potential in the adoption of new crop varieties through the social networks of farmers in Ethiopia.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05812
Notes:
Website of the Association of Communication Excellence (ACE)for members of the Academic Special Interest Group. 3 pages., Summary of experiences and advice based on a field study tour to Washington,D.C., involving students from two universities and featuring agricultural communications.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10581
Notes:
306 pages., PhD dissertation in agricultural economics, Texas A&M University, College Station. Only the abstract stored in ACDC., Via database., Results indicate the soybean checkoff program has been highly effective over the study period returning $6.9 in revenue to soybean producers for every checkoff dollar spent.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05981
Notes:
National Institute for Occupational Safety and Health, Centers for Disease Control and Prevention, Atlanta, Georgia. NIOSH Publication No. 2015-177. 3 pages.
The demographics of incoming university animal science majors have shifted from students with a farm background to urban students with no history of direct livestock contact. Research completed before the Internet was a central source of information indicated that incoming urban students tend to express no opinion or a neutral opinion regarding livestock agriculture issues. Due to the changing background of incoming students enrolled in introductory university-level animal science classes, we sought to determine 1) if livestock background (self-identified as raised in a farm or urban setting), sex, or animal science career interest influenced the opinions of incoming students regarding critical issues involving livestock farming practices and 2) if 15 wk of introductory animal science instruction changed student opinions. A total of 224 students were given 2 identical anonymous surveys (start and end of 15 wk) with 5 demographic questions and 9 animal issue statements. For each statement, students marked their opinion by placing a vertical line on a continuous 130 mm horizontal line, where a vertical line placed at 0 mm = strongly agree and 130 mm = strongly disagree. Data were analyzed by ANOVA to determine any significant effects of instruction, background, sex, and future career preference on survey responses. Before instruction, urban students were less agreeable than farm students that animal farming was moral and humane and that farmers are concerned about animal welfare and livestock are of value to society (P ≤ 0.05). Urban students were more likely than farm students to purchase organic foods or food based on environmental/welfare standards (P ≤ 0.05). Introductory animal science instruction resulted in students becoming more agreeable that animal farming was humane, farmers are concerned about animal welfare, and animal agriculture is a value to society (P ≤ 0.05). Postinstruction, students were more likely to buy food products based on price (P ≤ 0.05). Males found farm practices more humane than females (P ≤ 0.05), but sex differences were not evident for other questions. Future professional career plans did not affect student opinions. Data showed that incoming urban students tend to be more neutral with regards to animal farming issues, and introductory animal science instruction fosters a more agreeable attitude towards animal farming practices, especially in students with urban backgrounds.
Tovar-Aguilar, J. Antonio (author), Monaghan, Paul F. (author), Bryant, Carol A. (author), Esposito, Andrew (author), Wade, Mark (author), Ruiz, Omar (author), and McDermott, Robert J. (author)
Format:
Journal article
Publication Date:
2014
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05989
Morera, Maria C. (author), Monaghan Paul F. (author), Tovar-Aguilar, J. Antonio (author), Galindo-Gonzalez, Sebastian (author), Roka, Fritz M. (author), and Asuaje, Cesar (author)
Format:
Journal article
Publication Date:
2014
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05990
Su, Leona Yi-Fan (author), Cacciatore, Michael A. (author), Scheufele, Dietram A. (author), Brossard, Dominique (author), and Xenos, Michael A. (author)
Format:
Journal article
Publication Date:
2014
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D06468
Curtis, Kynda R. (author), Warner, Jo Ann (author), and Sullins, Martha (author)
Format:
Poster
Publication Date:
2013-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01592
Notes:
Poster presented at the Agricultural and Applied Economics Association 2013 AAEA and CAES joint annual meeting, Washington, D.C., August 4-6, 2013. 2 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D02471
Notes:
Paper presented at the Agricultural and Applied Economics Association's AAEA and CAES Joint Annual Meeting, Washington,D.C., August 4-6, 2013. 43 pages.
11 pages., Online via UI e-subscription., This article addressed concerns that "food marketing directed at children is ubiquitous and effective, and hence is a significant contributor to childhood obesity both in the U.S. and other countries. Authors provided a review of literature about this development and public issue. As well, they offered suggestions for parents, community leaders, policy makers, and the food industry.
Via online. 2 pages., Features the development and progress of the Science and Agricultural Journalism program at the University of Missouri during the past 90 years.
Irani, Tracy (author), Settle, Quisto (author), Goodwin, Joy N. (author), and Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Format:
Abstract
Publication Date:
2012-06-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00616
Notes:
2012 ACE research conference, Annapolis, Maryland, June 11, 2012. 1 page.
Pennington, Kristin M. (author / University of Arkansas)
Format:
Master's thesis
Publication Date:
2012-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03575
Notes:
148 pages, Currently, a need exists for agricultural education programs to being introducing new curriculum which will help meet the current and future needs of the agricultural industry. In 2010, the University of Arkansas Agricultural and Extension Education Department received grant funding for the development of curriculum relating directly to visual communications technology and its role in agricultural communications. Curriculum was developed and teachers across the state were asked to participate in implementing the program. The primary purpose of this study was to evaluate the knowledge levels of students prior to being taught agricultural communications curriculum was taught, and again after students participated in a day-long experiential learning activity utilizing the skills taught throughout the curriculum; students' perceptions were also assessed. Additionally, a content analysis was completed to assess the ability of students to apply skills learned in the curriculum. Eleven schools participated in the study. A significant difference was seen in test scores for each curriculum (photography, writing, and videography) unit. Overall, students had a positive perceptions of the curriculum and the experiential learning activity. Also, the content analysis showed that students were able to apply skills taught via the curriculum and successfully conveyed stories and messages by producing short promotional videos about agriculture. The study found that the curriculum was successful in increasing student knowledge of visual communications as it relates to agricultural communications.
