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America's sacred cow

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Butler, Matilda (main author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, appeals (message), campaign planning, campaigns, commodity promotion, communication planning, dairy, education effects, ethical issues, health information, information issues, knowledge level, milk, advertising claims
Notes:
Pages 309-314 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.