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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Butler, Matilda (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35866
Subject Term:
advertising , appeals (message) , campaign planning , campaigns , commodity promotion , communication planning , dairy , education effects , ethical issues , health information , information issues , knowledge level , milk , and advertising claims
Notes:
Pages 309-314 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
