« Previous | of | Next »

BFF [British Food Fortnight] is a big hit

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2007-10-19
Published:
United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
appeals (message), buyer behavior, buying behavior, campaigns, consumption, coverage, education effects, food, Internet, mass media, media effectiveness, promotion, reporting, television viewing, UK, local, promotion methods
Notes:
Describes effectiveness of a "Buy British" program, the British Food Fortnight (BFF) held from September 22 to October 7, 2007.