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A tale of two case studies: comparing Coca-Cola's divergent corporate social responsibility initiatives and the resulting ethical implications

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Austin, Lucinda L. (main author / University of North Carolina at Chapel Hill), Schultz, MaryClaire (author / Elon University), Gaither, Barbara Miller (author / Elon University)
Format:
Book chapter
Publication Date:
2019
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, campaigns, case studies, communication methods, drink, education effects, environment, environmental communication, environmental quality, ethical issues, public relations, regulations, women, bias, obesity, transparency, social media, entrepreneurship, advocacy, corporate social responsibility, corporate communication, ethical behavior, Coca-Cola Company, marketplace advocacy
Notes:
See also D10895., Pages 95-103 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."