A tale of two case studies: comparing Coca-Cola's divergent corporate social responsibility initiatives and the resulting ethical implications

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Austin, Lucinda L. (author / University of North Carolina at Chapel Hill), Schultz, MaryClaire (author / Elon University), and Gaither, Barbara Miller (author / Elon University)
    Format:
    Book chapter
    Publication Date:
    2019
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10898
    Subject Term:
    advertising, campaigns, case studies, communication methods, drink, education effects, environment, environmental communication, environmental quality, ethical issues, public relations, regulations, women, bias, obesity, transparency, social media, entrepreneurship, advocacy, corporate social responsibility, corporate communication, ethical behavior, Coca-Cola Company, and marketplace advocacy
    Notes:
    See also D10895., Pages 95-103 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."

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