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A meta-analysis of U.S. health campaign effects on behavior: emphasize enforcement, exposure, and new information and beware the secular trend

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Snyder, Leslie B. (main author), Hamilton, Mark A. (author)
Format:
Book chapter
Publication Date:
2002
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
appeals (message), campaign planning, campaigns, communication planning, education effects, health information, message content, trends, tobacco, health
Notes:
Pages 257-283 in Robert C. Hornik (ed.), Public Health Communication: Evidence for Behavior Change, Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 435 pages.